What is the meaning and importance of intrinsic motivation? Why are intrinsically motivated people usually more successful? Neuroscientist and bestselling author Steven Kotler studied elite performers to understand how they achieve seemingly impossible goals. In Kotler’s book, The Art of Impossible, he explains the importance of intrinsic motivation and how it underpins whether you stick with your goals or give up when feeling overwhelmed. Keep reading to learn the importance of intrinsic motivation, according to Kotler.
The Importance of Intrinsic Motivation: Neuroscientist Explains










