What was the blue-eyes brown-eyes exercise? What can it teach us about memory hooks? School teacher Jane Elliott’s blue-eyes brown-eyes exercise in 1968 taught her students about discrimination. That lesson is still powerful to this day. It also teaches us how to use memory hooks to create a message that sticks with people. Read more to learn about memory hooks and the blue-eyes brown-eyes exercise.
Memory Hooks: The Blue-Eyes Brown-Eyes Exercise










