Shortform Books

Behavior Patterns in Psychology: How to Identify Yours

What are behavior patterns in psychology? Which patterns are potentially harmful? What is self-sabotage? Holistic psychologist and bestselling author Nicole LePera says certain experiences from your childhood could be affecting you as an adult, creating psychological behavior patterns that harm your wellbeing. Her book, How to Do the Work, teaches you which pattern you need to change. Read on to learn how to identify and address the behavior pattern that LePera says could be most harmful.

The Importance of Trust in a Relationship

Why is trust so important in relationships? What is the key to building and maintaining trust? Trust is the glue that holds relationships together. When there’s little trust in a relationship (whether personal or professional), it will take much more time, effort, or money to confidently get the results you want. Read about the importance of trust in a relationship and how to recover trust when it’s lacking.

Electricity’s Carbon Footprint: 2 Ways to Lower It

How much CO2 does electricity production generate? What can we do to reduce electricity carbon footprint worldwide? Electricity production is the second largest contributing factor to global CO2 emissions (coming after manufacturing). Curbing emissions generated by electricity production is the most critical step in addressing global warming because it can help reduce carbon footprint across the board. In this article, we’ll look at two potential solutions for reducing electricity carbon footprint.

The 5 Types of Marketing Channels & How to Choose One

What are the five types of marketing channels? How should you choose one for your products or services? Choosing the right marketing channel is important for the success of your advertising campaign. Marketing guru Jay Conrad Levinson says you can save time, money, and frustration by using his method to choose the best channel for marketing your business. Read on to learn the five types of marketing channels and how to choose the right one, according to Levinson.

Pressures on Students: How Selective Admissions Criteria Harms

Why do so many students feel pressured to be perfect? Are they competing for what matters most? Admissions criteria at elite U.S. schools are so selective that they harm students. In Excellent Sheep, William Deresiewicz argues that highly-selective college admissions criteria put certain pressures on prospective students and enrolled students. The harm even extends past graduation. Keep reading to learn about these pressures on students.

How to Do Cunnilingus: The 4-Step Guide to Female Orgasm

Do you know how to do cunnilingus? Why is cunnilingus important to perform during foreplay? Psychotherapist and nationally recognized sexuality counselor, Ian Kerner, says in She Comes First that performing cunnilingus is important to reach a female orgasm. He gives step-by-step instructions on how to perform the sexual activity so women can have a great time in bed. Read below for an overview of how to perform cunnilingus.

Anna Lembke on Addiction: How Daily Habits Are Addictive

What does Anna Lembke say about addiction in modern society? How could your daily habits and activities lead to addiction? In her bestselling book, Dopamine Nation, author Anna Lembke explains how pleasure and pain motivate you to overindulge in pleasurable activities. According to Anna Lembke, addictions can take hold when you have a hard time stepping away from your favorite indulgence. Keep reading to learn Lembke’s advice for identifying daily behaviors that could lead to addiction.

Shortform Reads: Time Traveling Through Books

What book confronts the darkness and light that humanity is capable of? What book is sure to come up in a conversation one day? What book sings to its readers? Majo could tell you. Based in Paraguay, she’s a book guide writer and a copywriter at Shortform. We interviewed her recently to learn a bit about her lifetime of reading.

Leonardo da Vinci’s Patrons: Who Paid for His Art?

Who were Leonardo da Vinci’s patrons? Who paid Leonardo for his art? Throughout his career, many people commissioned Leonardo da Vinci for his art. Some of them included the Medici, Cesare Borgia, and King Francis I. Let’s look at Leonardo da Vinci’s patrons that are listed in his biography by Walter Isaacson.

Target Market Research: The 3 Things to Know First

How do you begin target market research? Which customer details do experts say matter the most? If you’re just starting your target market research, you might feel overwhelmed with the huge amount of methods and tips available to you. According to marketing guru Jay Conrad Levinson, you can boil down your research to focus on three key customer details, at first. Keep reading to find out the three things you should learn about your target market first, according to Levinson.