Shortform Books

The Rise of Social Media: Grow Your Small Business

How can you take advantage of the rise of social media to grow your business? How is social media marketing different from any other form of marketing? Digital media that doesn’t have a social element isn’t as effective anymore. Social media is even taking people away from real life—people are on their phones in stores and ignore displays and marketing in their physical surroundings. That’s why it’s so important for businesses, especially small businesses, to take advantage of the rise of social media. Continue reading to learn about the rise of social media and digital marketing.

How to Get Published in a Magazine in 5 Simple Steps

Do you want to get published in a magazine but don’t know where to start? How do you increase the chances of getting your idea accepted for publication? Getting coverage in a media outlet—for example, by publishing an opinion piece in a magazine or a newspaper—exposes you to an audience of thousands or sometimes millions of people. But it’s not an easy feat to get published in a reputable magazine if you don’t have previous media exposure. Here is how to get published in a magazine in five simple steps.

Michael Oher: Protective Instincts & Football Success

What are Michael Oher’s protective instincts? How did these protective instincts shape how Michael Oher played football? Michael Oher struggled in school and on aptitude tests— except for one. But for Michael Oher, protective instincts were part of what made him such a special football player. Read more about Michael Oher, protective instincts, and what it means.

6 Zen and the Art of Motorcycle Maintenance Quotes

Are you looking for Zen and the Art of Motorcycle Maintenance quotes? How can these quotes help you understand the major lessons and philosophies in the book? These six Zen and the Art of Motorcycle Maintenance quotes cover ideas from the book like quality, art and technology, pursuing your path, and more. The book offers many philosophical ideas, and studying Zen and the Art of Motorcycle Maintenance quotes can help you get inspired to live by these ideas. Keep reading for the best Zen and the Art of Motorcycle Maintenance quotes.

The Law of Influence: Stop Keeping Score

What is the Law of Influence? How can putting other people’s interests first benefit you in the long run? Why is a win-win situation actually a losing proposition? The Law of Influence from The Go-Giver states that your influence (social capital) is determined by the extent to which you put other people’s interests first. It’s actually a form of enlightened self-interest: You meet others’ needs with the faith that in doing so, you’ll get what you need. Continue on to learn about the Law of Influence and how Joe from The Go-Giver learned to apply it.

Lale and Gita: Finding Love in Auschwitz

Who are Lale and Gita from The Tattooist of Auschwitz? How did the two lovers manage to maintain a relationship as prisoners in Auschwitz? Did they get their happily ever after? In the book The Tattooist of Auschwitz, Lale and Gita are prisoners in Auschwitz during WWII. Despite their horrible situation and against all odds, the two fell in love. Find out what happened in this story based on true events. Keep reading to learn about Lale and Gita’s love story.

Simulation Training Could Save Your Life

Why is simulation training so important? Why is a hands-on approach to learning better than a didactic or knowledge-based instruction? In professions where hands-on training is not feasible, such as training to be a fighter pilot or learning to be a surgeon, simulation training is essential. Studies show that knowledge-based learning is not as effective as hands-on practice. Keep reading to learn why simulation training is more effective than lectures.

Miss Sue: The Blind Side Tutor Shapes Michael’s Future

Who was Miss Sue in The Blind Side? How did she help Michael Oher succeed? Miss Sue in The Blind Side is Michael Oher’s tutor. She first helps him improve his grades in high school in order to get a scholarship. She then follows him to Ole Miss to help him academically. Read more about Miss Sue, The Blind Side, and how she helped Michael Oher.

Difficult Conversation Preparation Worksheet

Are you looking for a difficult conversation preparation worksheet? What are some things you should ask yourself before you head into a difficult conversation? Difficult conversations are so difficult first and foremost because of how we approach them. Most of us treat them like we treat swimming—we close our eyes and just jump in, but this is hardly the best way to go about it. The following difficult conversation preparation worksheet will help you work through the issue before you take the plunge. You can come back to this difficult conversation preparation worksheet anytime you find yourself approaching a challenging

Want to Become Great? Stop Doing What You’re Doing

How does one become great at what they do? What is it that distinguishes great achievers from mediocre ones? Is it just a matter of talent and practice? There’s a fine line between greatness and mediocrity when it comes to how you live your life. You maintain a mediocre level of achievement when you keep doing the same things over and over again. You start to become great the moment you make a concerted effort to push past your normal routine. Here is what it really takes to transcend mediocrity and become truly great at what you do.