The World's Best Book Summaries
Are you struggling to make sales for your business? Why is demonstrating a product beneficial? The customer needs to feel like they need your product before they will buy it. In Secrets of Closing the Sale, Zig Ziglar says that a demonstration can encourage customers to buy your product. Here’s how to demonstrate a product to encourage sales.
What are the most important capitalist values? Are these values essential for a flourishing economy? In Development as Freedom, Amartya Sen says that a capitalist economy can help underdeveloped nations whose economies are struggling. He says the three core capitalist values—trust, sympathy, and commitment—are a big reason why Western economies are so successful. Here are the three capitalist values in detail and an argument that claims these principles shouldn’t be forced on non-capitalist societies.
Do you have a product that you’re proud of? How should you use a marketing message to sell that product to a certain audience? A marketing message conveys the benefits of your product to your target audience. William M. Luther gives great advice on how to deliver your marketing message effectively in The Marketing Plan. Continue reading to find out how to create and deliver your marketing message.
How do single mothers in poverty provide for their children? How did Stephanie Land raise her child with almost no support from her ex-boyfriend? When Stephanie Land was in her early 20s, she met the father of her child, Jamie. He was emotionally abusive toward Land during her pregnancy, forcing her to be the sole breadwinner for herself and her child after leaving him. Learn more about Stephanie Land’s journey as a single mother in poverty, detailed in her book Maid.
Do you want to know how to become a good person? How can you avoid being evil? In The Lucifer Effect, psychologist Philip Zimbardo says that certain circumstances and institutions contribute to human evil. He argues that anybody could commit the worst evil imaginable if they found themselves in the wrong situation. Learn how to become a good person with Zimbardo’s helpful tips.
What is lean implementation? How can your business benefit from lean systems? A lean system minimizes waste while also maximizing production within a company. Implementing lean manufacturing can also increase your workflow and create better teams. Continue reading to learn more about lean implementation, as read in Jeffrey Liker’s The Toyota Way.
What are the five types of customer objections? Why will a customer not want to purchase your product? There are many reasons why a customer won’t buy your product. Thankfully, salesman Zig Ziglar says that preparing for these objections can help you address them and convince a customer to buy from you. Here are the five most common customer objections and how to overcome them.
What are the challenges of democracy? Why does democracy make it harder to exercise a freedom-based approach to economic development? According to Amartya Sen in Development as Freedom, one of the ways to approach poverty as a social problem is to implement democracy and capitalism. However, he does understand that the few challenges of democracy can get in the way of that. Read more to understand the challenges of democracy and why Sen is still hopeful we can overcome them to create stable economies.
What are the main causes of poverty? What are the factors that keep someone in poverty? In Maid, Stephanie Land puts forth her own life as an example of how systemic problems and circumstances beyond a person’s control can force them into poverty. She shows that many factors contribute to and compound poverty. Let’s look at the main causes of poverty, using Stephanie Land’s own story of poverty as an example.
What are the dangers of having blind obedience to authority? What experiments demonstrate authoritative pressure? Authoritative pressure is when an individual or group in power bids you to do something. In The Lucifer Effect, Philip Zimbardo asserts that it’s far more likely that we will commit evil if we’re “just following orders.” Continue reading to learn more about blind obedience to authority figures.