Shortform Books

What Growth Metrics Should Your Business Measure?

How do you measure business growth? What metrics are the most telling of the rate at which your business is growing? The point of tracking growth metrics is to determine whether your business is growing, and if not, how you can change that. There are many ways to measure your business’s growth over time, but it’s best to focus on the few metrics that make the most difference. Here’s how to identify the most relevant growth metrics for your business.

Is the World Getting Better or Worse? Data on Lifestyle & Health

Is the world getting better or worse? Have lifestyles around the world improved over time? What do the data on disease, hunger, and mortality indicate? Steven Pinker argues that the world is getting better for humans everywhere. He looks at data in several categories, including lifestyle and health. According to Pinker, we see improvements in both of these areas. Keep reading to learn why Pinker is optimistic.

5 Smart Ways to Gather Customer Feedback

Why should you gather customer feedback? What do you do with that feedback? Feedback is important in any workplace, but especially important if you have a new idea you want to test. Rob Fitzpatrick’s book The Mom Test suggests five ways to gather feedback from customers that will determine if you have a great idea on your hands. Keep reading to learn how to gather customer feedback with Fitzpatrick’s five strategies.

Why Customer Research Creates Successful Headlines

What is the point of customer research? How can customer research increase sales numbers? There are three areas of customer research that will help you target the most relevant customer need. In Breakthrough Advertising, Eugene M. Schwartz teaches you how to write up excellent headlines based on the findings from your customer research. Below we’ll look at why headlines and customer research are important in advertising.

How to Age Well: The 5 Pillars of Healthy Aging

Do you want to know how to age well? What lifestyle habits should you adopt to offset the effects of aging on your body and mind? Aging is an unpleasant yet inevitable part of life. However, people age at vastly different rates depending on their genetic profile and lifestyle habits. While you don’t have control over your genetics, you do have some control over your lifestyle. With this in mind, here are five not-so-secret tips on how to age well.

Product Design Critique: Example of the Sprint Method

Looking for a product design critique example? How does the sprint method inform design critique? Jake Knapp’s Design Sprint method aims to teach product designers how to test a product idea in just five days. Using the sprint method for design critique is helpful if you’re stuck in the middle of a project that seems to be going nowhere. Read on for a product design critique example from Knapp’s bestselling book Sprint.

5 Ways to Solve the Woke Industrial Complex

What is the woke industrial complex? Why is it damaging? How do experts suggest we solve it? In Woke, Inc., entrepreneur Vivek Ramaswamy discusses the woke industrial complex in which American corporations hide their corruption and greed behind the virtue signaling of liberal values. He argues that this polarizes citizens and concentrates political power in the hands of a small group of corporate elites. Read on to learn Ramaswamy’s five ways to solve the woke industrial complex in our society.

Discipline Equals Freedom by Jocko Willink: Overview

What is Discipline Equals Freedom about? What are the main takeaways of the book? In Discipline Equals Freedom, Jocko Willink argues that the key to reaching your highest goals and discovering your full potential is unwavering discipline. He offers his principles to master self-discipline. Read below for an overview of Discipline Equals Freedom by Jocko Willink.

The Rise of Christianity and the End of Mysticism

How did Christianity replace Roman paganism and other mystical religions? In what way did the mystical conception of the divine differ from the Christian idea of God? Christianity didn’t immediately replace the mystical religions that existed at the time of its arrival in the Greco-Roman world. Initially, it existed side-by-side with mystical traditions until the elites, particularly in Rome, decided to establish a hierarchical church within which only the ordained had access to divinity. Here’s how the rise of Christianity brought about the end of mystical traditions.

6 Dan Kennedy Quotes From The Ultimate Sales Letter

Are you looking for Dan Kennedy quotes? What are some of the best quotes from The Ultimate Sales Letter? Dan Kennedy is a direct-response marketing consultant, speaker, and author of dozens of business books, including The Ultimate Sales Letter. The book provides time-tested foundational strategies in the art of persuasive writing that translate across media in the ever-evolving world of sales and marketing. Take a look at these quotes from Kennedy’s book, along with a bit of context and explanation.