Why is storytelling important in business? How do stories allow you to build connections? Stories have a massive role to play in business. They can convince customers to buy your product because of the connection you’ve built with them, and there’s even scientific proof that they increase empathy in listeners. Let’s dive into the importance of stories in a business setting, according to Kindra Hall’s book Stories That Stick.
Why Is Storytelling Important in Business? 3 Reasons










