The World's Best Book Summaries
What is unconscious communication? How is mastering your body language and tone essential to completing a successful sale? Unconscious communication is how we communicate using body language and tone, and it all affects how a salesperson interacts with a prospect. Body language and tone make up about 90 percent of our communication. Words and their meaning are only 10 percent. Learn how to use unconscious communication to earn trust with a prospect.
What is Richard Dawkins’ The God Delusion about? What are Dawkins’ views on religion? In Richard Dawkins’ The God Delusion, he explains why God’s existence is unlikely and tackles several arguments about why religion is harmful. Dawkins claims religion is not only foolish but dangerous to society. Read more about Richard Dawkins’ The God Delusion below.
What are the steps in the production process? How do they work? There are three important steps in the production process. You’ll need to learn to increase output in all steps of production. Read more about the steps in the production process and why they’re important.
How can you use Straight Line sales psychology to increase sales? How can you lower a prospect’s action threshold and raise their pain threshold? In Straight Line sales psychology, the action threshold is each prospect’s level of certainty they need to cross and the pain threshold is a powerful motivator and creates urgency, which helps close difficult sales. Below you will learn how to lower the action threshold and raise the pain threshold to increase sales.
What does it truly mean to become a man when growing up in challenging circumstances? How do the choices we make during pivotal moments shape whether we develop with honor or dishonor? In The Other Wes Moore, two young men with the same name face similar struggles in Baltimore’s inner city. Their paths toward manhood take dramatically different turns based on the decisions they make and the support systems around them. Read more to discover how one Wes Moore finds honor through military discipline while the other descends into a world of violence and poor choices.
What are the benefits of religion? How have humans used religion over time? There have undoubtedly been benefits of religion over time, and humans used religion to cope and understand their world. Religion also offered a sense of community. Read more about the benefits of religion below.
How do men behave when stressed? How do men with stress respond differently from women? Men with stress respond in a manner that is typically different from women. While women seek release by talking it out, men tend to withdraw and mull it over in private. Keep reading to learn why men respond to stress by withdrawing, and how to support them through this period.
Why was David Goggins on The Today Show? What was it like to fail so publicly? In his book Can’t Hurt Me, David Goggins discusses his The Today Show experience. David Goggins’ The Today Show experience explains how he learned lessons from failure and what they meant. Read more about David Goggins, The Today Show, and his failed attempt to break the pull up record.
What is the purple cow theory? How can you follow Seth Godin’s advice to make your own purple cow? The purple cow theory states that consumers become bored of seeing the same brown cows in marketing over and over. However, a purple cow would be remarkable. Read more to learn about the purple cow theory.
How do you measure forecast accuracy? What are some challenges in evaluating whether a forecast is correct and to what degree? Given all the ways our brains can work against us, forecasting accurately is incredibly difficult. But evaluating an existing forecast’s accuracy in the first place presents difficulties of its own. Read about the difficulties of measuring forecast accuracy.