Geology Basics: A Practical Primer From Bill Bryson

Geology Basics: A Practical Primer From Bill Bryson

How old is the Earth? What’s below the Earth’s surface? What’s plate tectonics? In A Short History of Nearly Everything, Bill Bryson provides an accessible overview of the natural sciences. In his discussion of geology, he explains the age of the Earth, the Earth’s interior structure, plate tectonics, and ice ages. Keep reading for a brief introduction to these geology basics from Bryson.

The Advent and Evolution of Human Brain Mapping

The Advent and Evolution of Human Brain Mapping

What is brain mapping? Who developed the first brain map? Early brain maps were developed based on localizationism—the paradigm that postulated that every function has a specific location in the brain. Although it’s not quite how it works, brain maps became very useful in the study of the brain. Keep reading to learn about the advent and evolution of human brain mapping.

How to Deal With Difficult Customers: 5 Proven Tactics

6 Tips for Providing Effective Customer Service

Do you work in customer service? Do you deal with difficult customers often? Customer service isn’t always easy. Sometimes, you’ll be in a situation where a customer is unhappy with a product or service and you have to find a solution for them. Fortunately, we have several tips to help you handle challenging customers.  Learn how to deal with difficult customers with these effective methods.

How to Build Self-Worth: Be Kind to Yourself

How to Build Self-Worth: Be Kind to Yourself

Are you hard on yourself? How do you build self-worth? Low self-esteem can be detrimental to your life, especially if you make yourself believe you can’t do anything extraordinary. Kristin Neff’s book Self-Compassion assures that you can raise your self-worth with just one simple solution. Keep reading to learn how to build self-worth by being compassionate with yourself.

Your Product’s Benefits: How to Identify & Market Them

Your Product’s Benefits: How to Identify & Market Them

How should you identify your product’s benefits? After that, how should you effectively market them? Drew Whitman is an advertising coach and the author of Ca$hvertising, a book that will teach you the fundamental rules of advertising. According to him, to market your product successfully, you must know how it benefits at least one of the eight core needs of human beings. Read on to learn how to identify your product’s benefits and use them in marketing, according to Whitman.

Meghan Markle: Racism From the British Press

Meghan Markle: Racism From the British Press

Has Meghan Markle struggled with racism? Do the press’s and Royal Family’s dislike of Meghan have racist roots? In Spare, Prince Harry debates whether the press’s hatred of his wife Meghan is because of racism. Meghan, a biracial woman, has been the subject of harassment for unknown reasons since she first started dating Harry. Keep reading to learn why people dislike Meghan Markle, racism’s part in it, and what the couple has done to stop it.

Robert Greene: The Art of Seduction Quotes

Robert Greene: The Art of Seduction Quotes

Are you looking for The Art of Seduction quotes by Robert Greene? What are some of the most noteworthy passages worth revisiting? In his 2001 book The Art of Seduction, Robert Greene provides insight into the nature of seduction, offering a template for how to successfully seduce people. Seduction is often sexual, but can also be used to gain adoring friends, followers, and political supporters. Below is a selection of The Art of Seduction quotes with explanations.

How to Make a Study Schedule: The 4 Simple Steps

How to Make a Study Schedule: The 4 Simple Steps

Why is a schedule for school important? How do you make a study schedule? Study schedules have proven to be beneficial for students struggling with time management. Jade Bowler’s scheduling method in The Only Study Guide You’ll Ever Need will help you identify your priorities and complete important tasks. Read on to learn how to make a study schedule that fits your needs.

How to Live by Your Values & Pursue Meaningful Desires

How to Live by Your Values & Pursue Meaningful Desires

Want to know how to live by your values? Why is it so important? What are some strategies that can help you? Luke Burgis’s book Wanting explains how “mimetic desire”—imitating what other people want or have—impacts our ability to live according to our values. He argues that increasing your awareness of mimetic desire will empower you to pursue life’s most meaningful desires and live by your values. Read on to learn more about how to live by your values, according to Burgis’s theory.