Are you the kind of person who puts a lot of effort into making sure things stay as they are? Do you resist change? When you need to overcome resistance to change, it can help to appeal to identity—what kind of person someone is, what they value, and how they make decisions. You need to either align your proposed change with someone’s identity or align their identity with your proposed change. Keep reading to learn how to cultivate identity to overcome resistance to change.
To Overcome Resistance to Change, Appeal to Identity










