The 6 Benefits of Good Posture & How to Achieve Them

The 6 Benefits of Good Posture & How to Achieve Them

Do you feel pain and discomfort in your neck and back? What are the benefits you can gain from having good posture? Having poor posture not only causes aching joints and shortness of breath, but it can also have a negative impact on your mental health and social life. Improving your posture means you get to experience the physical, psychological, and social benefits of good posture. Let’s look at the benefits of good posture, along with what a healthy posture should look like and how to achieve it.

How to Get More Customers and Grow Your Business

How to Get More Customers and Grow Your Business

Do you want to learn how to get more customers for your business? Do you have a viable marketing plan that focuses on attracting new customers? Persuasive marketing is the key to getting more customers. While Byron Sharp, the author of How Brands Grow, believes that marketing to new customers is the perfect solution to growing a brand, there’s also evidence that focusing on existing customers is beneficial for your business. Here’s how to get more customers while also retaining your existing ones.

How to Define Your Message in Public Speaking

How to Define Your Message in Public Speaking

Why is it important to have a clear message in public speaking? How do you define your message? In public speaking, your message is the key point of your speech. According to Chris Anderson, the author of TED Talks, you should be able to encapsulate your message in one sentence, and it should permeate your talk from start to finish. Here are some things to keep in mind as you craft your message.

Opening a Speech: Make an Impact From the Get-Go

Opening a Speech: Make an Impact From the Get-Go

What’s the best way to open a speech? What can you do or say to grab your audience’s attention from the very beginning? According to Chris Anderson, the author of TED Talks, you only have about 60 seconds to keep your audience’s attention once you begin your speech. If you fail to engage them from the get-go, they’ll listen half-heartedly for the rest of the talk. Here’s Anderson’s advice for opening a speech.

How to Maximize Your Customer Appeal: The 4 Rules

How to Maximize Your Customer Appeal: The 4 Rules

How can you make your offer appeal to your target customers? What are some things to keep in mind as you design your marketing message? Once your business has something of value to offer, you must think about how to make it appeal to your target customer. The product might meet the customers’ needs, but it’s appealing marketing that makes people buy it. Here are some tips on how to maximize your customer appeal.

The MVP Test: How Lean Startups Learn From Failure

mvp test

What is an MVP test? How does an organization use the MVP test to improve? An MVP test is a way to test out a product by building out a prototype or stripped-down version of the product and then gathering feedback to act upon. The author of Black Box Thinking uses the minimum viable product test as an example of how learning-oriented institutions grow from failure. Keep reading to find out how lean startups use MVP tests to gather feedback.

How to Plan a Speech: Scripting and Rehearsing

How to Plan a Speech: Scripting and Rehearsing

Do you have an important speech coming up? How do you plan a speech for maximum impact and effectiveness? In terms of planning, all speeches fall into one of four categories: 1) scripted and memorized, 2) scripted and read, 3) unscripted but planned out, and 4) unscripted and winged. You should never come unprepared, otherwise, you run the risk of your speech not being high-quality—and even if it is, your lack of preparation is disrespectful to the audience’s time and attention.  Learn how to plan a speech based on its style, the pitfalls you should avoid, and the best way

5 Public Speaking Techniques to Elevate Your Speech

5 Public Speaking Techniques to Elevate Your Speech

Do you want your speech to leave a lasting impression? What can you do to “wow” your audience? If you want to give your speech an extra oomph, think creatively and don’t shy away from unconventional methods. By doing something out of the box, you’ll ensure your speech stands out and leaves a memorable trace in your audience’s minds. Here are the five unconventional public speaking techniques to elevate your speech.