Why are younger generations suddenly listening to classical music again? How do millennials and Gen Z discover new music? Classical music is gaining surprising ground with millennials and with Gen Z. What used to be a genre reserved for those over 50 is now making its way to listeners under 35—and streaming platforms are influencing this behavior. Below, we’ll explore why the popularity of classical music is rising and what role streaming apps have to play.
Why the Popularity of Classical Music Is Suddenly Rising
