The World's Best Book Summaries
What is implicit racism? How could you be racist implicitly, that is, without realizing it? Implicit racism refers to unconscious beliefs, ideas, and attitudes that lead to negative preconceptions of the person on the basis of their race. Unlike explicit racism, implicit racial bias is unintentional—it is a by-product of growing up in a White Supremacist society. Here is how we can challenge it by bringing our biases to light.
How is the “us versus them” mindset causing a quest for ideological purity in colleges? Why is it so important to have diverse viewpoints? In their book, The Coddling of the American Mind, Jonathan Haidt and Greg Lukianoff believe that many colleges today are trending towards ideological purity rather than diversity. They state that this way of thinking can lead to persecution of those who are perceived to be dissenters and can lead to intimidation and fear. Keep reading to learn why ideological purity in colleges is dangerous.
What powerful marketing tactics can you find in Contagious by Jonah Berger? Why is it that some new products and ideas gain widespread popularity while others fail to “catch on”? In Contagious, Jonah Berger argues that the driving force behind products and ideas catching on—or, in his words, becoming “contagious”—is word of mouth. Things catch on when lots of people talk about them, and Berger’s best marketing tactics will help you find out how to make that happen. Keep reading for the best marketing tactics from Contagious by Jonah Berger.
Why do politicians adopt policies that seem so bad for citizens? Why is it so easy for politicians to cover up their mistakes? In a popularly elected government, the incentive is to do what is popular and garners votes, even if the consequences are worse than those of doing nothing. Even worse, politicians are spending taxpayer money, not their own, so frivolous spending hurts them little. Here is a quick look at what really drives political decision-making.
What exactly is a sales story? What information should you cover as you tell your prospects about your business and the products/services it sells? Your sales story—the response you give when someone asks you to tell them about your business—is the centerpiece of any sales effort. An effective sales story focuses on the problems you solve for customers and the ways your solution is different from and better than anyone else’s. In this article, we’ll discuss the importance and the characteristics of a compelling sales story, and some things to consider as you draft one of your business.
What are the top six sales methodologies? How do these methods compare to Jordan Belfort’s Straight Line system? In his book Way of the Wolf, Jordan Belford teaches readers how to use the Straight Line selling method. However, this method is just one of many sales methodologies. Here are the top six sales methodologies with sources for learning each.
What are economic incentives? What are the key forces that drive the behavior of economic agents? Economics is based on the assumption that incentives drive the market. This means the incentives of both individual people and also individual firms, each of which are working to benefit their own particular well-being. In this article, we’ll explore the incentives of both firms and individuals and some ways in which incentives can work poorly, distorting the market instead of allowing it to function properly.
How can you tell which are the most important sentences in a book? What are the best ways to unpack complicated sentences? In How to Read a Book, authors Adler and Van Doren suggest identifying an author’s most important sentences to find their leading proposition. Once you’ve identified the primary proposition, paraphrase it in your own words to make sure you really understand its meaning. Keep reading to learn the best way to find and unpack an author’s most important sentences.
What is the premise of the biopsychosocial model for depression? How has the biopsychosocial approach affected the chemical imbalance theory of depression? The biopsychosocial model for depression dispels the perception of depression as a brain disease and instead recognizes biology, psychological history, and social factors as the root causes of depression. The biopsychosocial approach has been adopted by most psychiatrists at the expense of the chemical imbalance theory. Read on to learn more about the biopsychosocial model for depression.
What success myths are floating around out there? Which ones do you believe? Real estate entrepreneur Gary Keller identifies six success myths that we’ve been taught. He argues that these beliefs get in the way of our ability to focus on One Thing. Ultimately, they stand in the way of our success. Keep reading to learn about these success myths.