The Benefits of Building a Personal Brand

The Benefits of Building a Personal Brand

Why is building a personal brand a good idea for anyone? What are the three top benefits of a personal brand? According to social media guru Gary Vaynerchuk (a.k.a. Gary Vee), every business owner, employee, and aspiring entrepreneur should build a personal brand. The benefits range from boosting sales, to developing a following, to building a resume. Here is Gary Vee’s advice for why you need a personal brand.

Inspired by Marty Cagan: Building an Effective Team

Inspired by Marty Cagan: Building an Effective Team

How can you organize and structure an effective team? What are the three key roles in a product development team? In the book Inspired, Marty Cagan says that there are five key steps to structuring a product development team. Additionally, there are three key roles plus supporting players who all come together to create an effective team. Here’s how to go about creating your development team.

The Superior Man’s Guide to Appreciating Women

The Superior Man’s Guide to Appreciating Women

What does The Way of the Superior Man say about appreciating women? What core values will set you up to have a strong relationship? In his book The Way of the Superior Man, David Deida provides advice on how to appreciate women and feminine energy. Deida also gives advice on how to spend time with both older and younger women while remaining respectful. Continue below for Deida’s thoughts on appreciating the gifts of femininity.

The Product Ideation Process in 4 Parts

book review

What does the product ideation process look like? How does this process aid in product discovery? In his book Inspired, Marty Cagan explores the product development process. One part of this process is product ideation or the process of creating and sharing new ideas. There are four parts to the product ideation process: interviewing customers, concierge testing, customer exploration, and hack days. Keep reading for an explanation of each step.

How Much Sleep Do Kids Need? Psychologist Explains

How Much Sleep Do Kids Need? Psychologist Explains

Do kids and teens need more or less sleep than adults? How much sleep do kids need for optimum cognitive development? In his book Why We Sleep, Matthew Walker discusses the different amounts of sleep the body requires at different stages in life. As it turns out, there can be serious developmental implications if a child doesn’t get enough sleep at night. Here is what Matthew Walker had to say about sleep in children and teens.

Nudge: How Choice Designers Influence Decisions

Nudge: How Choice Designers Influence Decisions

What are choice designers in the book Nudge? What steps do choice designers such as parents often take to influence their children to make better decisions? In the book Nudge, the authors present six techniques that can be used to influence the decisions of others. The authors present these methods in hopes that the choice designers will lead the choosers to a more positive decision, but many marketing companies use them to manipulate customers. Continue reading to learn how decisions can be influenced.

Men, Learn to Channel the Energy of Attraction

Men, Learn to Channel the Energy of Attraction

What is the energy of attraction? Why shouldn’t you get distracted by your superficial desires? Why would men embrace feminine energy? In his book The Way of the Superior Man, David Deida spends time discussing the energy of attraction. He discusses the importance of embracing your attraction to feminine energy and the dangers of repressing it in the determination to be masculine. Continue below for advice on channeling and embracing the energy of attraction from David Deida.

Marty Cagan’s Best Innovation Principles and Strategies

Marty Cagan’s Best Innovation Principles and Strategies

What ten innovation principles can help your company with the product discovery process? What two strategies can help your teams innovate? In the book Inspired, Marty Cagan shares the innovation principles and strategies that will help your company through the discovery process. Additionally, he helps wean your team off of roadmaps with two strategies. Continue reading for Marty Cagan’s advice from Inspired.

Why We Sleep: Review, Context, and Critique

Why We Sleep: Review, Context, and Critique

Is Matthew Walker’s Why We Sleep worth reading? What were the biggest complaints after the book’s publication? Why We Sleep explores every aspect of sleep, including the physical and mental benefits, how sleep works, factors that affect sleep, sleep and development, and more. However, the book was highly criticized after its release due to its research methods and interpretations. Below is a review of Why We Sleep by Matthew Walker.

Investment Biases and Loss Aversion Psychology

Investment Biases and Loss Aversion Psychology

What are the most common investment biases? How do the authors of Nudge suggest overcoming those biases? In the book Nudge, authors Thaler and Sunstein note that the main reason people are nervous about investing and about defined contribution retirement benefits is because of the loss aversion bias. The authors discuss the nuances of loss aversion and some tips to overcome it. Continue below for advice on how to avoid investment biases, according to the authors of Nudge.