Emily Kitazawa

Emily found her love of reading and writing at a young age, learning to enjoy these activities thanks to being taught them by her mom—Goodnight Moon will forever be a favorite. As a young adult, Emily graduated with her English degree, specializing in Creative Writing and TEFL (Teaching English as a Foreign Language), from the University of Central Florida. She later earned her master’s degree in Higher Education from Pennsylvania State University. Emily loves reading fiction, especially modern Japanese, historical, crime, and philosophical fiction. Her personal writing is inspired by observations of people and nature.

Marketing Appeals: Their Importance & How to Define Yours

Why is marketing appeal important? How do you define your brand’s marketing appeal? According to marketing expert Jay Conrad Levinson, you should focus your marketing efforts on appealing to customers that already want what you have to offer. Levinson claims that you should then strive to create an ad campaign and positive interactions that target these specific customers. Keep reading to learn how to define your marketing appeal, according to Levinson’s advice.

The Dangers of a Surveillance Economy, According to Zuboff

What is a surveillance economy? Why does it threaten your right to privacy? What are the other dangers? In The Age of Surveillance Capitalism, Harvard professor Shoshana Zuboff explores the concept and dangerous consequences of “surveillance capitalism.” By learning about these dangers, you’ll be better equipped to protect your privacy against a surveillance economy. Keep reading to learn about the surveillance economy and its consequences, according to Zuboff.

A Surprising Benefit of the Pandemic Most Haven’t Noticed

What, if any, benefits are there from the Covid-19 pandemic? What’s one particular benefit of the pandemic that we shouldn’t overlook? While some common benefits of the pandemic include a cleaner environment or improved healthcare services, employers are beginning to recognize another, lesser-known benefit. More companies are realizing that when workers’ mental health suffers, their engagement and productivity do too. Keep reading to learn about this surprising benefit of the pandemic for employers and employees alike.

Attachment Patterns in Psychology: Childhood Mirroring

What are attachment patterns in psychology? How does your childhood influence your current attachment pattern? Bestselling author Nicole LePera argues that the most effective way to overcome defensive childhood patterns is to consciously address the childhood experiences that caused you pain. According to her, the reason your attachment pattern holds so much sway over you is that you’re still using it to avoid feeling your childhood pain. Keep reading to learn LePera’s explanation of psychological attachment patterns caused in childhood.

Why Is Reusing Important? It Actually Isn’t, Say Experts

Why do people say reusing is important? Does reusing products help or harm the environment? With the big push to reduce, reuse, and recycle these days, people commonly wonder why reusing is important. Some experts claim that encouraging people to reuse items can result in more items in circulation, not fewer. Read on to learn why these experts say that reusing isn’t as important as you may believe.

Shoshana Zuboff: The Age of Surveillance Capitalism Overview

Want an overview of Shoshana Zuboff’s The Age of Surveillance Capitalism? What are the book’s main points and takeaways? In her book, The Age of Surveillance Capitalism, author and Harvard professor Shoshana Zuboff explains the concept, history, and consequences of big tech companies monitoring user behavior online. According to her, surveillance capitalism poses a threat to society and your personal freedoms. Read on for a brief overview of Shoshana Zuboff’s The Age of Surveillance Capitalism.

Cheap Market Research Techniques for Any Budget

Looking for some cheap market research techniques? Which low-cost techniques work the best? According to bestselling author Jay Conrad Levinson, the more you understand your target market, the easier you’ll find it to appeal to these customers and influence their purchasing decisions. Levinson claims that you don’t need to spend a lot on your research to get good results. Read on for an overview of some inexpensive market research techniques, according to Levinson.

The Pandemic and Mental Health Crisis: Who Suffers Most?

How are the Covid-19 pandemic and mental health correlated? What do the statistics say? Which group of people are most affected? The pandemic has taken a toll on workers’ mental health—some perhaps more than others. Anxiety and depression have increased for previous sufferers and manifested in people who’d never before struggled. Read on to learn how the pandemic has disproportionately affected some workers’ mental health.

Stress and Hormones—The Surprising Link to Childhood

What is the connection between stress and hormones? How could examining your childhood help you to lower your high stress levels? Nicole LePera, author of How to Do the Work, wants everyone to become more conscious of how childhood conditioning impacts mental and physical health. In her book, she aims to teach you how to develop positive patterns that improve your well-being by decreasing stress. Keep reading to find out the link between stress, hormones, and a dysfunctional childhood, according to LePera.

Returning to Work After the Pandemic: Employer Challenges

What are some challenges of returning to work after the pandemic? How is the workforce changing post-pandemic? Returning to work after the pandemic is proving difficult, not just for employees, but also for employers impacted by the labor shortage. Businesses looking to bring workers back to the office face two challenges: a worker shortage, and changed expectations and priorities among the workers they currently employ. Keep reading to learn how companies are dealing with the challenges of returning to work post-pandemic.