Hannah Aster

SEO Team Lead

Hannah is a seasoned writer and editor who started her journey with Shortform nearly five years ago. She grew up reading mostly fiction books but transitioned to non-fiction writing when she started her travel website in 2018. When she's not writing or traveling, you can find Hannah working on home reno projects, crafting, or taking care of plants.

Expertise

Graduated summa cum laude with a bachelor's degree in English and minors in professional and creative writing

How to Create Loyal Customers in 5 Concrete Steps

How can you turn casual buyers into loyal customers? What does customer service have to do with loyalty? The book Raving Fans by Ken Blanchard and Sheldon Bowles is all about the importance of exceptional customer service when it comes to building a customer base. The business fable outlines the importance of going beyond what is “satisfactory” so customers will keep coming back. Here’s how to create loyal customers in five steps, according to Raving Fans.

Why Unhappy People Struggle With Relationships

Why do unhappy people struggle to form healthy relationships? What common belief destroys marriages? People who are always unhappy in life often struggle to form meaningful or strong relationships. The two top reasons for this are that unhappy people see others as competition, and they believe that mutual sacrifice is necessary. Learn why these two negative beliefs could be holding you back from a healthy relationship.

False Love: What It Is and How It Manifests

What is false love? What are the different categories of false love? False love is when people pursue a connection for reasons such as sexual desire or a financial partnership. Although a real love relationship can include these things, they should not be the base of a relationship. Continue below to learn about the different types of false love.

Why Do We Have to Pay Taxes? An MMT’s View

Why do we have to pay taxes? If monetary sovereigns can print their own money, then why do they still need tax money? Are there other reasons for tax other than to pay the government? According to modern monetary theory, nations that are monetary sovereigns can print more money whenever they need it. However, according to economist Stephanie Kelton, that doesn’t mean that taxes don’t serve a purpose. Learn why a believer of MMT believes taxes are still important.

The 4 Personality Types and Their Stress Triggers

The 25 Cognitive Biases: Doubt Avoidance Tendency

How do the Red, Yellow, Green, and Blue personality types respond to stress? What can you do to help each color relieve their stress? Thomas Erikson, the author of Surrounded by Idiots, says that each of the four different personality colors has unique stress triggers, and so each one must be treated differently. Knowing what stresses out each type of person is especially helpful in the workplace. Continue reading to learn about personality types and stress.

Dan Harris’s Panic Attack—What Caused It?

What caused Dan Harris’s panic attack on a 2004 episode of Good Morning America? In what ways did the attack impact Harris’s life? Dan Harris is a self-help writer who is famous for his book 10% Happier. But Harris didn’t always have it together. Before his writing career, Harris was a news correspondent who suffered a panic attack on live tv. In his book, he details the lead-up to the traumatic event and what he learned from it. Keep reading to learn about Harris’s fight against anxiety and ego.

The 3 Worst Habits of Chronically Unhappy People

Does approval from others make you happy? Do you struggle to form healthy relationships? Do you think you may be chronically unhappy? Someone who is chronically unhappy likely wants to be happy but is in the wrong mindset. Chronically unhappy people seek validation from others, set impossible goals that can’t be met, and sabotage their own relationships with toxic behavior. Learn about the top three behaviors of chronically unhappy people so you can work to improve your mindset.

The 4 Key Requirements of Genuine Love

What are the four requirements of genuine love? Why is maintaining individuality important for a relationship? In his book The Art of Loving, Erich Fromm outlines the requirements for genuine love. The four requirements are nourishment, responsiveness, acceptance, and understanding. Continue below for a full explanation of each requirement.

Why U.S. Foreign Debt Isn’t a Problem

Is the U.S. foreign debt a problem? Does China have economic leverage over the United States? Despite popular belief, economist Stephanie Kelton says that foreign debt is not a problem for the United States. In fact, it may be China that has the real debt crisis. Here’s why the United States shouldn’t worry about foreign debt.

How to Give Feedback to Different Kinds of Employees

How would you deliver negative feedback to an extroverted yet combative employee? How would that differ from the feedback you’d give to a meticulous and rules-oriented person? In his book Surrounded by Idiots, Thomas Erikson says that, when delivering negative feedback, it’s crucial to know the type of person you’re delivering it to. Someone with a Red personality will fight you on every point, while somebody with a Green personality might cry. Preparation is everything. Here’s how to give feedback to employees with different personality colors.