Do you talk about your company’s timeline, only to have people tune out? How well do people know the journey that your organization is on? In his book Unleash the Power of Storytelling, Rob Biesenbach contends that you can make any message much more compelling by simply telling a story. He shares his practical template for a narrative that explains your company’s history, mission, and values in an engaging way. Read on to learn the importance of a corporate story and how to create one for your organization.
Why Your Company Needs a Corporate Story & How to Craft One










