What Makes Starbucks Special? It’s Not Just the Coffee

A Starbucks coffee store on the corner of a street

What are Starbucks’s values and business principles? What makes Starbucks special compared to other coffee shops? In 1982, Starbucks was just a small coffee shop in Seattle, Washington. After Howard Schultz took over, it became a franchise that customers, employees, and stockholders loved. Let’s look at how Schultz made Starbucks the special coffee franchise it is today.

How to Accept Being Wrong & Get Used to Being Uncertain

a young woman with red hair smiling and shrugging illustrates how to accept being wrong

Why is it so hard to admit when you’re wrong? What if there were a way to make this process easier and more beneficial? In her book Being Wrong, Kathryn Schulz explores the concept of error and how to accept being wrong. She offers insights on embracing uncertainty, dealing with change, and viewing mistakes as opportunities for growth. Read more to discover how to accept being wrong and turn the experience into a positive one.

The Self in Western and Eastern Thought (Chris Niebauer)

drawing of two heads—one with gears and one blending into the surroundings—illustrate the self in western and eastern thought

Is your sense of self real, or is it just an illusion? How does your cultural background shape your perception of who you are? In his book No Self, No Problem, Chris Niebauer explores the concept of the self in Western and Eastern thought. He compares the contrasting views of the self and their implications for our understanding of consciousness and identity. Keep reading to discover how different cultures approach the idea of self and what modern science has to say about it.

3 Tools of Influence: What Makes Pre-Suasion Possible

a man giving a presentation in a conference room illustrates three tools of influence: language, images, and environments

Have you ever wondered how certain words or images can subtly influence your decisions? What if changing the environment could impact the choices you make? In Pre-Suasion, Robert Cialdini identifies the specific tools of influence that make “pre-suasion” possible: language, images, and environments. Simple shifts in words, visual cues, and settings can significantly alter behavior and decision-making processes. Stay with us as we uncover these intriguing insights and learn how to apply them in everyday life.

Article Sections: Crafting the Ideal Intro, Body, & Conclusion

a woman writing with a pencil in a notebook with a latte on her desk illustrates how to write article sections

Have you ever wondered how to structure your online writing for maximum impact? Are you looking to improve your article organization skills? In The Art and Business of Online Writing, Nicolas Cole shares valuable insights on crafting effective online content. He includes advice on organizing your piece into the three key article sections and explains how to create engaging openings, structure your main points, and conclude with impact. Keep reading for Cole’s expert tips that can transform your articles into reader magnets.

What Does the Left Brain Do? How It Creates the Self

an illustration of the left side of the brain in a person's head depicts what the left brain does

What does the left brain do? How does it shape our perception of reality and ourselves? In No Self, No Problem, Chris Niebauer explores the fascinating role of the left brain in creating our sense of self. He delves into how this hemisphere constructs narratives from our experiences, using language and pattern recognition to make sense of the world around us. Continue reading to discover what the left brain does and how it influences your daily life.

Can You Learn in Your Sleep? Yes—With Lucid Dreaming

A sleeping girl dreaming of a book and learning in her sleep

How can you learn in your sleep? How can lucid dreaming help you improve your athletic performance? The authors of Exploring the World of Lucid Dreaming argue that through lucid dreaming, you can improve nearly any skill, both cognitive and physical. They even believe that training through lucid dreaming is more powerful than using mental imagery while awake. Keep reading to learn how you can learn and train while lucid dreaming.

Adolf Eichmann’s Trial, Verdict, & Execution (Hannah Arendt)

a balding man, seen from behind, sitting in a courtroom in the early 1960s and facing four men across the room

What exactly was Adolf Eichmann on trial for? What was the outcome, and was justice served? In her book Eichmann in Jerusalem, Hannah Arendt discusses Adolf Eichmann’s trial. She shares her reasons for thinking that the trial—although it delivered the correct verdict—was in many respects illegitimate. She also offers an assessment of Eichmann’s final words. Continue reading to learn about Adolf Eichmann’s trial, verdict, and execution.

How Employees Should Propose Change to Their Bosses

Two employees proposing change to their boss through a slideshow

Are you afraid to talk to your superior about making changes in the workplace? How can you successfully propose a change to your boss? Changes are natural in the workplace, and sometimes it takes a brave employee for a manager to realize this. You can be that employee who propels a positive change in the workplace by following Clay Scroggins’s three methods for leading your superiors. Continue reading to bring about a new era in your workplace.

Starbucks in 2007: How the Franchise Fell From the Top

A Starbucks store in 2007

What happened to Starbucks in 2007? Why did Starbucks suffer from opening new stores? By 2007, Starbucks had become a bastion of coffeehouse culture, but it wasn’t performing as well as former CEO Howard Schultz thought it should. In his book Onward, Schultz discusses how Starbucks rose to the top but fell to the bottom during the 2007-2008 financial crisis. Keep reading to learn about the rise and fall of Starbucks.