What is the key to getting people to onboard with an idea? How do communicate an idea in such a way that gets people to not only listen to it, but act on it? If you want people to hear your idea and act on it, show them how they will benefit. Ultimately, you can use this appeal to self-interest to get them to care about something else. Continue reading to learn how to make your message stick with an appeal to self-interest.
To Mobilize an Idea, Appeal to Self-Interest










