Shortform Books

How to Choose the Right Mortgage Plan

Racial Predatory Mortgage Lending and The 2008 Crisis

Are you considering taking out a mortgage? What are some things you should take into account when choosing your mortgage repayment plan? Shopping for mortgage plans and trying to get your head around the legal terms may not be your idea of fun, but it’s essential to hunting down those bargains. To get the best deal, you must do your due diligence and research mortgage providers to compare interest rates and figure out how much you can afford to spend on a home. In this article, we’ll take a look at some things you should take into account when choosing

Nudge: How Choice Designers Influence Decisions

What are choice designers in the book Nudge? What steps do choice designers such as parents often take to influence their children to make better decisions? In the book Nudge, the authors present six techniques that can be used to influence the decisions of others. The authors present these methods in hopes that the choice designers will lead the choosers to a more positive decision, but many marketing companies use them to manipulate customers. Continue reading to learn how decisions can be influenced.

Men, Learn to Channel the Energy of Attraction

What is the energy of attraction? Why shouldn’t you get distracted by your superficial desires? Why would men embrace feminine energy? In his book The Way of the Superior Man, David Deida spends time discussing the energy of attraction. He discusses the importance of embracing your attraction to feminine energy and the dangers of repressing it in the determination to be masculine. Continue below for advice on channeling and embracing the energy of attraction from David Deida.

Positioning: Book Overview and Key Takeaways

Have you read the marketing book Positioning? What wisdom does it hold for you and your business? In the book Positioning: The Battle for Your Mind, Al Ries and Jack Trout discuss what it means to successfully position your product in a competitive marketplace. They also share three guidelines for influencing how your customers perceive your product. Keep reading to learn these marketing concepts presented in the book Positioning.

The 5 Skills That Foster Empathy in the Workplace

Why is empathy in the workplace important? What skills do you need to practice empathy at work? Empathy in the workplace is important because it helps employees better connect with one another, which leads to greater collaboration and innovative performance. Empathy skills like being mindful, listening to the perspective of others, and being nonjudgmental will create an environment where employees can be more vulnerable around each other. Read more about the essential skills for practicing empathy in the workplace.

The Advertising Revenue Model Explained (+Examples)

What is the advertising revenue model? How do digital businesses make profits from advertising? The advertising business model is where a business makes revenue from selling advertising space to other businesses. This model is particularly common amongst digital platforms and popular websites because this model requires high traffic volume to generate meaningful revenue. In this article, we’ll take a look at the advertising revenue model and how it generates revenue.

T. Harv Eker: Secrets of the Millionaire Mind—Review

Is T. Harv Eker’s Secrets of the Millionaire Mind worth reading? What is the key premise of his argument? In his book Secrets of the Millionaire Mind, T. Harv Eker argues that you can dramatically improve your finances by taking conscious control of your thoughts and adopting a rich attitude. Further, he outlines the different ways that rich people think and act in relation to money and includes practical techniques you can use to immediately practice this rich attitude and increase your income. This Secrets of the Millionaire Mind review takes a look at the book’s impact, author’s background, and critical

Marty Cagan’s Best Innovation Principles and Strategies

What ten innovation principles can help your company with the product discovery process? What two strategies can help your teams innovate? In the book Inspired, Marty Cagan shares the innovation principles and strategies that will help your company through the discovery process. Additionally, he helps wean your team off of roadmaps with two strategies. Continue reading for Marty Cagan’s advice from Inspired.

Unbundled Business Model: Characteristics & Benefits

What is the unbundled business model? What is the benefit for a business to “unbundle” its operations? The unbundled business model is where a business divides its operations into several categories, where each category is driven by different factors and defined by its own set of rules and operating procedures. Unbundling can be done for several reasons, but the main goal is always to improve the company’s efficiency. In this article, we’ll look at the benefits of the unbundled business model.

Why We Sleep: Review, Context, and Critique

Is Matthew Walker’s Why We Sleep worth reading? What were the biggest complaints after the book’s publication? Why We Sleep explores every aspect of sleep, including the physical and mental benefits, how sleep works, factors that affect sleep, sleep and development, and more. However, the book was highly criticized after its release due to its research methods and interpretations. Below is a review of Why We Sleep by Matthew Walker.