Russell Brunson’s Dream 100: The Key to Efficient Marketing

An organization chart with one on top, several in the middle, and lots on the bottom illustrates Russell Brunson's Dream 100

Who are your ideal customers? What’s the most effective and efficient way to reach them? Russell Brunson’s “Dream 100” strategy, outlined in his book Traffic Secrets, offers a powerful approach to reaching your target audience. By identifying key influencers in your niche and securing their endorsements, you can exponentially increase your reach and effectiveness. Read on to learn how to pinpoint your dream customers and connect with them through Brunson’s innovative techniques.

Mo Gawdat’s Approach to AI: 3 Ways to Put AI on a Positive Path

A human mother teaching an AI robot child illustrates Mo Gawdat's approach to AI

Can we shape AI’s understanding of human values? What if we could guide artificial intelligence to make the world a better place? Mo Gawdat’s book Scary Smart offers a hope-filled approach to AI development. He suggests treating AI like a child we need to nurture and teach. The author outlines three key areas we should focus on to ensure AI aligns with human values. Read on to discover how you can play a role in shaping the future of AI—and the world.

How to Embrace Change: Do These 3 Things (Bruce Feiler)

A cartoon of a man smiling while sitting in front of a burning house, representing how to embrace change

Want to know how to embrace change? How can you decide your next steps after a life change? Bruce Feiler, the author of Life Is in the Transitions, says that life changes are difficult because you’re required to find a new way of being. He discusses three things you can do to figure out your next steps. Here’s a look at Feiler’s advice for embracing life changes.

Evictions in the US Rise Because There Is No Solidarity Anymore

A group of people standing in front of an apartment complex opposing evictions in the US

What does community have to do with evictions? How has renter solidarity changed since the Great Depression? Matthew Desmond, sociologist and the author of Evicted, says that a primary reason why evictions in the US are rising is that renters don’t stand up for each other anymore. Renters are allowing predatory landlords to walk all over them in fear of losing housing. Here’s a look at how renter solidarity has changed.

Is Personality Inherited? Steven Pinker on Nature vs. Nurture

A mother and toddler depict the question of whether personality is inherited and Steven Pinker's nature vs. nurture argument

Is personality inherited? How much of who you are comes from your genes versus your upbringing? Steven Pinker’s nature vs. nurture argument shows up in his book The Blank Slate. He explores the scientific evidence behind personality inheritance. Pinker argues that our core traits are largely genetic, with upbringing playing a minimal role. Continue reading to understand Pinker’s argument, and see whether you believe the debate is settled.

Counterfactual Reasoning & Effective Altruism (MacAskill)

A man standing at a crossroads with signs that point in various directions illustrates counterfactual reasoning

Do you ever think about what could have been? How can answering that question help you make better decisions? In his book Doing Good Better, William MacAskill presents the concept of counterfactual reasoning as a tool for effective altruism. He explains how this approach can help you evaluate the real-world impact of your charitable choices and career decisions. Read more to discover a more strategic approach to making a difference in the world.

Active Listening for Parents: Paying Attention to a Child’s Input

A parent practicing active listening with his child

How can you show your child you’re invested in what they have to say? What are the three levels of listening? Listening lays the groundwork for a stronger relationship, writes Hunter Clarke-Fields. When you really listen to your kids, you send them the powerful message that they matter. Keep reading for Clarke-Fields’s advice on active listening for parents.

Trailblazer by Marc Benioff: Book Overview & Takeaways

A business leader in a suit and tie wearing glasses, reading a book in front of a window of a skyscraper building

What’s Trailblazer by Marc Benioff about? What type of business model prioritizes ethics over income? Traditional capitalism is facing increasing scrutiny because of its association with socioeconomic inequality, environmental degradation, and corporate greed. In Trailblazer, Marc Benioff says his company is leading the way forward by practicing a business model that foregrounds ideals over profits and represents the future of capitalism. Read below for a brief overview of Trailblazer.

How to Fix the Housing Crisis: Matthew Desmond’s Suggestions

A hand holding keys to an apartment because the housing crisis has been fixed

Do you want to know how to fix the housing crisis in America? Is rent control a good idea? How helpful are rental assistance programs? In his book Evicted, sociologist Matthew Desmond lays out three ways that the United States government could fix the housing crisis. In fact, some federal programs already exist and just need to be expanded. Here are Desmond’s suggestions from Evicted.

The Scientific View of Human Nature: Steven Pinker Explains

A collage of three people--a young man, a young woman, and an old woman--illustrate the scientific view of human nature

What’s wrong with the mainstream view of human nature? How does it hold up in light of current scientific understanding? In The Blank Slate, Steven Pinker lays out his scientific arguments against the mainstream view of human nature. Then, he articulates a scientific view of human nature and what this alternative perspective means for gender differences, politics, and our understanding of personality. Read more to understand where Pinker is coming from.