What is surveillance capitalism? What role did Google play in its creation? What are the consequences? According to author Shoshana Zuboff’s explanation of surveillance capitalism, Google’s development of targeted advertising and data predictions played a major role in its creation. Zuboff claims that Google now holds a dangerously powerful position in surveillance capitalism and our rights to privacy. Read on to learn the connection between Google, surveillance capitalism, and advertising, according to Zuboff.
Why Surveillance Capitalism Is Google’s Brainchild
