The World's Best Book Summaries
How do you write a branding proposal? What is the point of proposing your brand? When building a company, one of the first things you need to do is create your company’s identity and brand. You might have to share your brand with investors, which means writing up a proposal. Read below to learn how to write a branding proposal from the book Play Bigger.
How did Gregor Mendel contribute to the field of genetics? What foundational principles of heredity did Mendel discover? Long before the discovery of DNA, biologist and Augustinian friar Gregor Mendel discovered how genes get passed down from parents to offspring. His discovery was one of the major breakthroughs in genetics (although that word didn’t exist yet), laying the foundation for the study of heredity. Keep reading to learn about Gregor Mendel’s discovery.
Have you seen Stranger Things on Netflix? What books should you read if you like the show? Based in the fictional town of Hawkins, Indiana in the 1980s, Stranger Things depicts a group of young friends who uncover supernatural forces and experiments after their friend goes missing and a powerful girl shows up in their town. The series has both horror and coming-of-age elements that are often found in fictional books. Read below for a list of must-read books for fans of Stranger Things.
Have you read Steal Like an Artist? What other creative self-help books should you read? In Steal Like an Artist, Austin Kleon (a self-described “writer who draws”) shares his tips for maximizing your creativity, finding inspiration, breaking out of a creative rut, and connecting with other people doing exciting work. His advice applies to anyone who uses creative thinking in their work, not just to artists in the traditional sense. Check out these books if Steal Like an Artist made an impact on your life.
What is Lisa Feldman Barrett’s theory of emotions? How is her theory different from everything psychologists have said in the past? After years of research, psychologist and neuroscientist Lisa Feldman Barrett claims she’s discovered the secret to understanding human emotions. Barrett’s book, How Emotions Are Made, explains how you actually learn emotions—they’re not innate as many previously believed. Read on for Lisa Feldman Barrett’s theory of emotions and find out why she says “emotions don’t happen to you.”
Can your company break with its established ways of doing things? Can you get everyone on the same page as you pivot your business? Andrew Grove’s book Only the Paranoid Survive shows you how to build a business that’s ready to roll with the punches. Even though you can prepare for market disruptions, you’ll still face major obstacles. Grove walks you through four major challenges to enacting your coordinated crisis response and offers recommendations to address each one. Let’s take a look at these four challenges and Grove’s advice on how to lead through change.
How should you promote your company? What are examples of an event marketing strategy? Marketing events are good ways of introducing your company to the world. The book Play Bigger says that big and small events are opportunities to express your ideas to your target audience. Check out examples of event marketing strategies to spread your company’s message.
What problem do your customers want to solve by using your product? What would your customers do if they didn’t use your product? April Dunford proposes a 12-step product positioning process—taking you all the way from creating a cross-departmental positioning group to sharing your final positioning across the company—that lets you position any product well. Step 4 in that process is to identify the alternatives to using your product. Keep reading to learn Dunford’s method of identifying product alternatives.
What is The Practice by Seth Godin about? What are the main takeaways of the book? Seth Godin’s The Practice dismantles the long-standing myth that creativity requires a special kind of “magic.” Godin argues that making creative work doesn’t require genius, lightning bolts of inspiration, or even confidence. Read below for a brief overview of The Practice by Seth Godin.
What is the biography book Steve Jobs about? What are the main takeaways of the book? Walter Isaacson’s biography of Steve Jobs is considered to be the definitive work on Jobs’s life. It’s an intimate portrait of a man who was thoughtful and callous, insightful and blind, and whose passions left a mark on the world. Read below for an overview of Isaacson’s book Steve Jobs.