The World's Best Book Summaries
What are the types of memory in humans? What do the types of memory have to do with design? There are several types of memory in humans. In order to create good designs, you have to take into account the ways humans process and form memories. Read more about the types of memory in humans and what it means for design.
What does growing grit mean? Are there ways to learn how to develop grit? Growing grit means that you can learn to have grit. Grit is not fixed but is changeable, and you can grow and adjust grit over time. Read more about growing grit and how to have the right mindset for developing grit.
Do you want to improve your negotiation skills, and more generally, become a more competent communicator? What are some negotiation tactics you can practice? According to former FBI hostage negotiator Chris Voss, negotiation is more about emotion than logic. Thus, the most effective negotiation tactics are those that are geared towards appealing to the emotions of your opponent. Keep reading for 11 negotiation tactics battlefield-tested by a former FBI hostage negotiator.
Who was Raymond Rubicam? What were his contributions to the advertising world? Raymond Rubicam got his start as a copywriter at an agency in Philadelphia. Rubicam valued creatives and the creative part of the ad process. He was known for having great artistic taste. Read more about Raymond Rubicam and his work in advertising.
Is hiring a virtual assistant a good idea? What do you need to know about virtual assistants before hiring one? Hiring a virtual assistant can help you automate a lot of the work you do, and save you time. Tim Ferriss recommends hiring a virtual assistant in The 4-Hour Workweek. Learn more about hiring a virtual assistant.
What are the mental models used by the Pixar management teams? How do these models help them work with creative teams? At Pixar, management models are the strategies used for balancing the different departments, deadlines, and budgetary constraints. The Pixar management teams have to support the creative mission without losing sight of the necessary details for a profitable company. Keep reading for more about Pixar management models.
What is territorial aggression? Is there an evolutionary explanation for why territorial aggression exists? Territorial aggression is an Evolutionarily Stable Strategy (ESS) in which a population of animals aggressively protects their territory and retreats when they enter the territory of another aggressive animal. The strategy is only stable if the whole animal population sticks to it. Read more about the evolutionary need for aggression, including territorial aggression.
Is there such a thing as selfish DNA? How can DNA or genes be selfish and whaat does selfishness have to do with reproduction? According to The Selfish Gene by Richard Dawkins, every behavior in nature can be explained by the concept of selfish DNA. Genes are just trying to copy themselves so behaviors support that goal. Keep reading for more about selfish DNA and how this theory is muddled by modern genetics.
What are the stages of design? How do these stages incorporate design thinking? The stages of design go from the ideation stage to prototyping and testing. Each of the stages is important to creating a good design. Read more about the stages of design and how they work.
What is direct response advertising? Is it successful in getting sales and attracting consumers? Direct response advertising is a type of advertising that explains how ads can create direct reactions to ads. These ads are successful in converting to sales. Read more about direct response advertising and how it works.