What’s your organization’s purpose? Does your company have a higher purpose beyond making a profit? According to management theorist Simon Sinek, a higher purpose is similar to a long-term goal in that it takes time and company-wide cooperation to complete. However, higher purposes are more abstract than long-term goals: They usually provide a sense of meaning beyond making profits or dominating a field, and they don’t have concrete timelines for completion. Keep reading to learn about the importance and key characteristics of higher purpose, according to Sinek.
What’s Your Organization’s Higher Purpose?










