Business Archives

How to Target the Right Market—and Dominate It!

What are the various kinds of markets in which you can sell your product? How do you determine which market is the right one for your product? Positioning means establishing the context for the use of your product, and selling your product in the right market helps provide that context. For instance, if you sell a new snack in the “chip” market, customers immediately know approximately what your product will look and taste like. Keep reading to learn how to target the right market and dominate it.

How to Develop a New Market to Expand Your Business

Why does your business need a new market? How can you develop a new market? A new market is where you’ve created a novel solution for consumers. This type of solution isn’t just improving on other solutions because it completely alters peoples’ lives and renders old markets obsolete. Check out how to develop a new market, according to the book Play Bigger.

Customer Segmentation Analysis: 3 Steps to Proper Positioning

Who’s most likely to buy your product? How can you figure that out? To help you position any product well, April Dunford provides a 12-step process. Step 7 is to pinpoint customer segments most likely to buy your product. Read more to learn about Dunford’s three-step process of customer segmentation analysis.

Steve Wozniak and Steve Jobs: History & Partnership

What was the partnership between Steve Wozniak and Steve Jobs like? How did they meet in the first place? Steve Wozniak is best known as one of the co-founders of Apple alongside Steve Jobs. The book Steve Jobs by Walter Isaacson details how the two first met and their partnership that led to the creation of Apple. Keep reading to learn about Wozniak and Jobs’s business relationship.

How to Identify Your Target Market: The 5-Part Process

How to Be Persuasive and Always Get What You Want

What is a target market? How can you identify the target market of your company? A target market is a specific group of consumers that may potentially buy your product. It’s important to pinpoint your target market and understand what their unmet needs are so you can fulfill them. Let’s discuss how to identify a target market in the five parts highlighted in Play Bigger.

How to Write a Branding Proposal (Steps & Examples)

How do you write a branding proposal? What is the point of proposing your brand? When building a company, one of the first things you need to do is create your company’s identity and brand. You might have to share your brand with investors, which means writing up a proposal. Read below to learn how to write a branding proposal from the book Play Bigger.

How to Lead Through Change: 4 Challenges to Pivoting

Can your company break with its established ways of doing things? Can you get everyone on the same page as you pivot your business? Andrew Grove’s book Only the Paranoid Survive shows you how to build a business that’s ready to roll with the punches. Even though you can prepare for market disruptions, you’ll still face major obstacles. Grove walks you through four major challenges to enacting your coordinated crisis response and offers recommendations to address each one. Let’s take a look at these four challenges and Grove’s advice on how to lead through change.

Event Marketing Strategy Examples & Ideas

How should you promote your company? What are examples of an event marketing strategy? Marketing events are good ways of introducing your company to the world. The book Play Bigger says that big and small events are opportunities to express your ideas to your target audience. Check out examples of event marketing strategies to spread your company’s message.

What Is Product Positioning in Marketing—& Why Does It Matter?

What is product positioning in marketing? How important is it in selling your product? If you work in marketing yet still can’t define what “positioning” is, consultant and speaker April Dunford is here to tell you that you’re not alone. She contends that most marketers don’t fully understand what positioning is or its vital importance to selling. Keep reading to learn what positioning is and why it matters.

The Importance of Feedback in the Workplace: Heighten Your Awareness

Is debate encouraged in your company? Is everyone, regardless of position, listened to? Intel CEO Andrew Grove explains how debating and listening can help you become aware of blind spots, improve your decision-making, and recognize when you’re at a strategic inflection point. He offers two pieces of advice that will help you keep an eye on potential market disruptions so you can respond accordingly. Continue reading to learn the importance of feedback in the workplace in regard to strategic inflection points.