How does one tell a bad strategy from a good one? What are the signs that your business is operating under a misguided strategy? According to author and UCLA management professor Richard Rumelt, there are four elements that can signal a misguided strategy: 1) fluff, 2) failure to identify the challenge, 3) conflation of goals with strategy, and 4) misguided strategic objectives. The effects of bad strategy can be seen in everything from the failures of corporations to the poor performance of our educational system. Keep reading to examine four elements that can create a misguided strategy.
How to Recognize a Bad Strategy in Business










