What is Blue Ocean Strategy about? What is the key premise of W. Chan Kim and Renée Mauborgne’s blue ocean business model? In Blue Ocean Strategy, W. Chan Kim and Renée Mauborgne argue that the key to building a successful business is to create a blue ocean—a brand-new market for an innovative idea. You can create such a market by focusing on your product’s characteristics that customers really care about while discarding the characteristics they don’t. This creates a new product offering that doesn’t currently exist, in a space without direct competitors. Here is our review of Blue Ocean Strategy.
Blue Ocean Strategy: Review & Critical Reception
