Your First Meeting With a Client: 4 Guidelines for Coaches

A business woman having a first meeting with a client, sitting across from each other at a table

What’s the first meeting with a client like? What kind of environment should you meet the client in? According to Steve Chandler and Rich Litvin, the first meeting with a client should be like a mini-coaching session. This initial encounter should be no less than two hours, and you should spend this time showcasing all the traits of a successful coach. Here are the guidelines you should follow in your “showcase” meeting with your client.

4 Technology Addiction Solutions for Adults and Teens

A woman reading at night in bed as a solution to technology addiction

Do you or someone you know suffer from technology addiction? What are ways to overcome this behavioral addiction? Knowing that we’re intrinsically vulnerable to addiction, tech developers can aim to create experiences that make healthy behaviors more habit-forming. However, this doesn’t mean it’s impossible to escape an addiction to technology. Discover several technology addiction solutions for people who already have it.

David Ogilvy: Brand Image Must Be Reinforced in Ad After Ad

A lighted Coca-Cola ad in a city at nighttime illustrates the importance of a consistent brand image

What makes a brand image powerful enough to influence purchasing decisions? How can businesses create a memorable brand that stands out from competitors? David Ogilvy’s brand image philosophy emphasizes the importance of consistency and distinctiveness in advertising. His approach shows how successful brands maintain their identity over decades while strategically appealing to specific market segments. Continue reading to explore how Ogilvy’s proven strategies can help build a brand that captures attention and drives long-term success.

How to Choose a Product to Sell: Identify a Market First

A man with brown hair, a bear, and a blue suit thinking with his chin in his hand illustrates how to choose a product to sell

What makes certain markets more profitable than others? How can you create a product that will actually sell? In The Boron Letters, Gary and Bond Halbert suggest focusing first on finding profitable markets rather than developing product ideas. Their unconventional approach provides a practical framework for aspiring entrepreneurs. Keep reading for the Halberts’s advice on how to choose a product to sell.

Punishment vs. Discipline: Which Is Most Effective as a Parent?

A young boy sitting in a chair in a living room looking sad, representing punishment vs. discipline in parenting

What’s the difference between punishment and discipline? Which one should you be using on your children? While often confused, discipline and punishment are not the same thing. Discipline is the act of teaching your child whereas punishment is making your child suffer for a mistake. Punishments are unhelpful and can oftentimes make situations worse. Continue reading for a deeper look into punishment vs. discipline when it comes to parenting.

What Is Normalcy Bias? Why We Underestimate Danger

A relaxed man who is not frightened by a tiger illustrates what normalcy bias is

What happens in our minds when we face threats? What is normalcy bias, and how might it endanger us? In You Are Not So Smart, David McRaney explores what normalcy bias is and how this psychological phenomenon affects our response to dangerous situations. This mental quirk leads us to downplay threats and maintain a false sense of security, even when faced with clear warning signs. Keep reading to discover practical ways to overcome this survival-hampering mindset and better protect yourself in threatening situations.

What Was the Sykes-Picot Agreement? David Fromkin Explains

A black-and-white close-up image of two men shaking hands illustrates the question, "What was the Sykes-Picot Agreement?"

What was the Sykes-Picot Agreement, and how does it continue to shape Middle Eastern politics today? Why do some groups view this century-old agreement as a symbol of Western imperialism? The 1916 secret agreement between Britain and France carved up the Ottoman Empire’s territories, creating new nations and spheres of influence that would transform the Middle East. This deal continues to influence regional conflicts and debates about borders, independence, and Western intervention. Read on to discover how this controversial agreement’s legacy extends far beyond its original scope.

Mindbody Syndrome Treatment: How to Overcome TMS and More

A doctor talking about mind body syndrome treatment to a patient in a hospital bed

What’s the treatment for mindbody syndromes? How is TMS treated with psychological help? Dr. John E. Sarno says that his mindbody syndrome treatment focuses on helping patients become aware of repressed feelings and process them in a healthy way. He then outlines his specific approach to treating TMS as well as other disorders (such as fibromyalgia) that, according to Sarno, may be psychosomatic.  Discover how patients can overcome their mindbody syndromes.

Daniel Dennett: Memes Are Units of Cultural Transmission

A vintage image of a man singing the blues in a club illustrates cultural memes and memetic evolution

What drives the evolution of human culture? How do ideas spread and transform across generations? According to Daniel Dennett, memes are the cultural equivalent of genes. Like genes in biological evolution, memes are units of culture that replicate, mutate, and compete for survival in the realm of human ideas and behaviors. Continue reading to explore how memetic evolution shapes our societies, from the evolution of music genres to the development of scientific knowledge.

How to Convince Customers in Sales and Close the Deal

A businessman standing behind a counter, showing how to convince customer in sales.

What do you do when a customer tells you “no?” What do you do when they tell you “yes?” When you know you’ve engaged a potential client in a conversation, the next step is to gauge their interest in your services. To do this, once your conversation reveals what your client’s true goal is and what they need to achieve it, ask them if they need help.  Keep reading to learn how to convince customers in sales.