Shortform Books

Unique Marketing and Branding: Why They Don’t Matter

Are you looking for a better way to promote your brand? Is unique marketing the most effective strategy to use? Unique marketing creates brands that stand out against competitors, but it won’t help attract customers in the long run. Instead, marketers should focus on continuing their brand that already works, considering most consumers don’t care about branding. Keep reading for Byron Sharp’s reasoning for why unique marketing is a waste of time.

TED Talks: Book Quotes by Chris Anderson

Are you looking for TED Talks quotes by Chris Anderson? What are some of the most noteworthy passages worth revisiting? As curator for TED, Chris Anderson has seen hundreds of speeches succeed and fail, and he has figured out the secret formula. In his book TED Talks, he argues that everyone has got what it takes, and shares his informed take on what makes or breaks a speech. Here’s a selection of passages highlighting some of the key ideas.

Elon Musk’s Management Style: 5 Methods for Success

What does Elon Musk’s management style look like? Is it possible for you to replicate his management style at your business? Elon Musk’s management style involves five methods that led him to success. However, he’s also been known to cross the line when it comes to overworking, retaining control, and setting deadlines. Keep reading to learn more about Elon Musk’s management style.

How to Engage an Audience When Public Speaking

What makes a great speech? What can you do to deliver your speech in the most impactful and engaging way possible? The key to keeping your audience engaged from start to finish is to, first and foremost, connect with them on a human level. In his book TED Talks, Chris Anderson provides several strategies on how to engage an audience in public speaking: Meet their eyes, drop your ego, be vulnerable, use humor, and tell them a story. Let’s explore each strategy in more detail.

What Happened to Xerox? The Rise & Fall of Innovation

What’s the story of Xerox’s innovative efforts? Where did they go wrong? People can spend years working hard to achieve success, then relax once they get there. John Brooks explains how this complacency can make you blind to threats and weaknesses. He describes how Xerox’s commitment to innovation led to its success—and how its subsequent neglect of innovation led to its decline. Continue reading to learn what happened to Xerox.

Feedback for Improvement: An Organizational Necessity

Do you require feedback for improvement? What happens when you don’t use feedback for improvement? Feedback for improvement is a learning mechanism that allows for failure, analysis, and adjustment. Without feedback, it is nearly impossible to progress. Keep reading for examples of organizations that use feedback for improvement and those that don’t.

Elon Musk’s Risk Tolerance: Why He’s So Successful

How does Elon Musk manage risk? Does Elon Musk create safety nets? Elon Musk risks his personal life, money, time, and health to see his dreams become realities. His willingness to make large personal investments is what sets him apart from other entrepreneurs and makes him so successful. Keep reading to explore why Elon Musk risks everything to make his visions realities.

How to Build Strong Organizational Relationships

What are organizational relationships? How are they essential in the day-to-day operation of a company? According to Stephen Covey, the author of The 8th Habit, relationships are the core of organizations. Creating constant communication with your team is what keeps an organization running smoothly and builds strong organizational relationships. Keep reading to learn how to strengthen organizational relationships.

Stumbling on Happiness: Quotes From Daniel Gilbert

Are you looking for Stumbling on Happiness quotes? How can these quotes make you think differently about happiness? In Stumbling on Happiness, Harvard psychology professor Daniel Gilbert points out that our imaginations, memories, and perceptions of the present are highly subjective and inaccurate. When we make choices about our futures based on this inaccurate information, those choices end up hindering our future happiness. Here are some of the best Stumbling on Happiness quotes with explanations.

The Effects of Poor Parenting Throughout Life

What are the dangers of poor parenting? Do the children really outgrow the effects of poor parenting when they become adults and learn to think for themselves? Most parents mean well, but their parenting practices don’t always align with those well-meaning intentions. According to Jordan Peterson, the effects of poor parenting are wide-ranging and can last throughout a child’s lifetime. Continue reading to better understand Peterson’s argument.