Shortform Books

Does Boycotting Work? Why It Actually Makes Things Worse

Does boycotting work? What makes boycotting an ineffective form of activism? How can it make things worse? According to Woke, Inc. author Vivek Ramaswamy, corporations create false alliances with social causes so that they can influence legislation, manipulate consumers, and silence dissent. While consumers may be tempted to boycott such companies, Ramaswamy argues that boycotting doesn’t work. Keep reading to learn why boycotting isn’t an effective form of activism, according to Ramaswamy.

The Mom Test: Book Overview and Takeaways

What is the book The Mom Test about? What should you take away from Rob Fitzpatrick’s advice? If you ask someone what they think of your business idea, they’ll almost always lie to your face to spare your feelings. However, Rob Fitzpatrick’s book The Mom Test says if you ask the right questions, you can strip away these lies and receive brutal honesty from anyone—even your mom. Read below for an overview of The Mom Test.

How to Convince Customers of Your Product Superiority

What is product superiority? What is the key to beating the competition? In marketing, product superiority is the slight differences between similar products that can make one product seem better than the other. In Breakthrough Advertising, Eugene M. Schwartz gives a few tips for convincing customers that your product is superior to the competition. Let’s look at the three ways you can write a headline that highlights your product superiority.

How to Let Go of Anger and Reclaim Your Peace

Why does anger make us behave in such uncharacteristic ways? How can you release anger in a peaceful and non-explosive way? People generally deal with anger by either suppressing it or releasing it through explosive outbursts. Of course, neither of these approaches is healthy. Angry outbursts can cause you to lash out and say things you don’t mean, while suppressed anger can cause you to behave in a passive-aggressive way. In this article, you’ll learn how to let go of anger in a constructive and non-violent way.

Discipline Equals Freedom: Quotes to Motivate You

What are some Discipline Equals Freedom quotes? What can we learn about self-discipline from these quotes? Discipline Equals Freedom by Jocko Willink skips the motivational fads and fluff to deliver the harsh but empowering truth that simple, relentless discipline is the key to becoming the best version of yourself. If you want to master your mind, practicing discipline will help you do so. Keep reading for Discipline Equals Freedom quotes that will help you achieve your highest goals.

How to Write a Sales Letter: Dan Kennedy’s Winning Strategies

What are sales letters? Are they effective? How should one be written and used? You don’t have to attend an elite institution to learn how to turn words into money, says multimillionaire entrepreneur Dan Kennedy in The Ultimate Sales Letter. Whether you’re a new business owner or just interested in writing persuasively, you can use Kennedy’s strategies to sell. Continue reading to learn what a sales letter is, how to write a sales letter, and how to use a sales letter strategically.

The Anti-Technology Movement: Putting Their Concerns to Rest

Why are some people opposed to technology? Are fears about artificial intelligence and bioterrorism valid? Steven Pinker addresses some of the concerns of the anti-technology movement in his book Enlightenment Now. He says that it’s important to allay their fears because, not only are their fears unfounded, they stand in the way of progress. Keep reading to learn Pinker’s views on anti-technology.

Using the “How Might We” Method in a Sprint Workshop

What is the How Might We (HMW) method? How should you use the HMW method in a design sprint workshop? Jake Knapp invented the Design Sprint process while working for Google and later facilitated sprints with over a hundred companies, including Slack, Airbnb, and Spotify. According to him, using the How Might We method of questioning is one of the keys to a successful design sprint workshop. Read on to learn how to use the How Might We method in your sprint workshop, according to Knapp.

How Corporations Influence Politics With “Woke-Washing”

Want to know how corporations influence politics in America? How are companies taking advantage of liberal politics? According to Vivek Ramaswamy, American corporations have found a unique way to gain profits, both economically and politically. Ramaswamy’s book Woke, Inc. outlines how corporations influence politics through virtue signaling and falsely claiming to be woke to gain the support of society. Read on to learn how corporations influence politics, according to Ramaswamy’s concept of Wokenomics.

What Is the Mom Test? 3 Rules for Talking to Customers

What is the Mom Test? What do you gain out of the Mom Test? The Mom Test by Rob Fitzpatrick is a practical guide on how to get meaningful feedback about your business or product. Fitzpatrick explains how to ask the right questions and elicit unbiased responses from customers that will move your business forward. Read more to understand what the Mom Test is so you can master it.