Do others look to you as an expert? Do people online tend to trust you and follow your lead? Even if you have a product rather than a personal brand, you would do well to develop an appealing public persona. Your customers might like your product just fine, but they’re more likely to stay loyal if they’re inspired by you and your expertise. Read more to learn how to develop your public persona as a trusted expert.
How to Develop Your Public Persona as a Trusted Expert
