How to Use Market Research for Effective Campaigns

How to Use Market Research for Effective Campaigns

Do you want to know how to use market research? How can you use research to learn about the market and create ads? Using market research can help you do more than make ads. Knowing how to use market research can make you more likely to convince people to take up your ideas, and can help you formulate strategic ideas. Read more about how to use market research and what it can mean for you.

Creative Organizations: 4 Tools to Manage Effectively

Creative Organizations: 4 Tools to Manage Effectively

What are creative organizations? How do creative organizations sometimes face unique challenges? Creative organizations have to find a way to fit into the rigor of a business environment. Your organization can’t stick around if it isn’t making money, but you also want creatives to thrive. Here are four tools for creative organizations from Creativity, Inc. by Ed Catmull.

Creativity, Inc. Book: The Story of Pixar’s Success

Creativity, Inc. Book: The Story of Pixar’s Success

What is the Creativity, Inc. book about? What lessons does Ed Catmull share from his experience leading Pixar? The Creativity, Inc. book is the story of Pixar’s journey as a part of Lucasfilm to its growth as an independent company, and culminating with it becoming part of Disney. The book also shares the model for Pixar’s success as a creative workplace. Read more about the Creativity, Inc. book and the lessons it offers for businesses built on creativity.

Are You a Survival Machine? Evolution Says Yes

Are You a Survival Machine? Evolution Says Yes

What does it mean to be a survival machine? How are animals, including humans, designed for survival? A survival machine is a term Richard Dawkins uses to describe the way organisms function. In The Selfish Gene, the perspective of the universe focuses on how everything can be explained by the goal of replicating genes. Keep reading to understand the concept of a survival machine and what that means in the context of genetics.

The Milk and Honey Author on Finding Self-Love

The Milk and Honey Author on Finding Self-Love

What lessons does milk and honey author Rupi Kaur explore in her poetry collection? What does this say about her personal journey of finding self-love and self-worth? Rupi Kaur started childhood feeling like she wasn’t worth much. After the milk and honey author found self-worth, a tumultuous breakup challenged her views on herself. Read more about the milk and honey author and her journey to self-love.

The Grit Test: Your Grit Score & What It Means

The Grit Test: Your Grit Score & What It Means

Are you looking for a Grit test? What can a grit test tell you about your ability to succeed? Angela Duckworth’s Grit Scale, or Grit test, can help you assess your strengths and weaknesses when it comes to your grit. This test often serves as a predictor of success, but can also show where there’s room for improvement. Check out the Grit test below and see where you fall on the Angela Duckworth Grit scale.