Do you have to be an amazing writer or speaker to deliver creative messaging? Is there a simple formula for effectively getting your ideas across? You don’t have to be a creative genius to communicate your message well. Chip and Dan Heath show you what to do through numerous examples of messages that have succeeded and others that have bombed. Rather than sweating over an original presentation, you can follow their “stickiness” template or even emulate someone else’s idea that worked. Keep reading to learn the formula for creative messaging.
SUCESSs: A Simple Formula for Creative Messaging
