What Is a Monopoly? What They Are, Why They Work (Peter Thiel)

What Is a Monopoly? What They Are, Why They Work (Peter Thiel)

What is a monopoly? Can a monopoly help a business succeed, and why should you consider becoming one? When you consider the question, “What is a monopoly?”, you probably think of famous monopoly breakups. But in Zero to One, Peter Thiel argues that monopolies are helpful, since they allow a company to innovate. He makes a case for why we should rethink the questions, “What is a monopoly? And can they be positive for consumers?”

The Reciprocity Principle: Why Free Samples Are a Trap

The Reciprocity Principle: Why Free Samples Are a Trap

When you take a free sample at the grocery store without buying something, do you feel a twinge of guilt? The Reciprocity Principle explains how getting something for “free” creates future obligations. We feel like we have to buy some cheese if we took a free cube because of the reciprocity principle of persuasion. Learn about Cialdini’s Reciprocity Principle definition and understand how the principle of reciprocity came about.

What Makes a Good Salesperson: The SPIN Strategy

What Makes a Good Salesperson: The SPIN Strategy

Do you want to know what makes a good salesperson? Can the SPIN strategy help? Your quest to finding out what makes a good salesperson can drive you to find great sales opportunities and strategies. As you learn what makes a good salesperson, you’ll be able to experiment with different approaches. One of these is the SPIN strategy. Keep reading to see it works, and for tips on using SPIN successfully.