Shortform Books

Auftragstaktik: The Brainchild of General Moltke

What is auftragstaktik? How is it different from the conventional command-central military culture? Auftragstaktik is a form of military tactic where the emphasis is on the outcome of a battle as opposed to the specifics involved in executing it. This military philosophy has been inspired by the German general Moltke who believed that flexibility and critical thinking are more important in a battle than following protocol and commands. Keep reading to learn about the principle of auftragstaktik and how it has been implemented in military and business contexts.

How to Incorporate Humor in a Speech

Is it a good idea to use humor in a speech or presentation? What type of humor is safe to use in public speaking? Incorporating humor in a speech is a great way to engage your audience. However, not all humor is created equal. Only certain types of humor are safe to use in public speaking. Here is how to use humor in a speech.

Temptation Bundling: Trick Yourself Into Good Habits

What is temptation bundling? How can it help you incorporate new habits into your life? Temptation bundling is the practice of pairing two activities—something you enjoy doing and something you’d rather put off. The idea is that bundling an unpleasant task with an activity that you like doing will reduce the resistance towards it over time. Keep reading to learn about temptation bundling.

Surrender to The Universe: Jen Sincero’s Advice

Do you want to know how to surrender to The Universe? Did you know you can manifest your desires and create a new reality if you learn how to let go and let The Universe do its job? When you are in a state of surrender, you believe everything you desire—and even things beyond your wildest dreams—already exists. Learning to surrender to The Universe not only creates the space to manifest your desires, but also opens you up to things outside of your own realm of imagination. Keep reading for tips on how to surrender to The Universe.

What Are System 1 and System 2 Thinking?

What is the difference between system 1 and system 2 thinking? What are the cognitive processes that underlie these two thinking modes? Psychologists often describe human minds as operating on two thinking modes: system 1 and system 2 thinking. System 1 governs unconscious thinking patterns that run without our conscious awareness. System 2, on the other hand, governs deliberation and conscious reasoning. Keep reading to learn about system 1 and system 2 thinking.

Male Role Models in The Other Wes Moore

A young boy looking up to his father while they stand in a yard

Why are male role models so important in The Other Wes Moore? How did having or not having a positive male role model contribute to who the two Wes Moores became? Male role models made the difference for Moore because he had people who steered him to look for more in life. On the other hand, the other Wes Moore didn’t have any positive examples and lacked guidance in life. Read more to learn how having positive male role models helped Wes Moore succeed in life.

Who Is David Goggins? Inspiring Perseverance

Who is David Goggins? What is David Goggins’ book about and how does he overcome obstacles. Before you can understand the book Can’t Hurt Me, you’ll need to answer the question: who is David Goggins? It’s important to understand Goggins’ background of abuse and poverty to see why he pushed himself through grueling training and wanted to prove himself. So, who is David Goggins? Keep reading to find out.

How to Resolve Relationship Conflict in a Healthy Way

What is the best way to approach relationship conflict? What can you do to resolve it in a healthy, constructive way before it escalates into an argument? In a healthy relationship, conflict is unavoidable. Couples that don’t have conflicts will end up falling out of love because of suppressed emotions. The key to handling relationship conflict is not to allow it to escalate into a full-blown argument, and when it does, discuss it in a constructive manner. Here is how to handle relationship conflict in a healthy way.

Marketing Motivations: Why Customers Buy

What are marketing motivations? What are the main motivations for people making purchases? There are two main types of marketing motivations: positive and negative. Motivations are either based in loss aversion and fear, or in finding satisfaction. Read more about the types of marketing motivations and how they work.

Calls to Action: Marketing Next Steps for Customers

What are calls to action in marketing? How can you incorporate them into your ads? Calls to action in marketing are an important part of ads. This is the part of the marketing process that requires you to take the next step. Read more about calls to action in marketing.