The World's Best Book Summaries
What is transformation marketing? Is it effective? How can you work it into your brandscript? Transformation marketing is part of your hero’s journey. Along the way in your brandscript, your hero will learn new ideas and skills that will help transform them to the person who needs your product. Read more about transformation marketing and how it works.
What does it mean to have a gambling habit? Is it possible to break a gambling habit? A gambling habit is an addiction and it can be very difficult to break. But like other habits, it is possible to break a gambling habit. Read more about what it means to have a gambling habit.
Why was Randy Pausch’s Last Lecture titled, “Really Achieving Your Childhood Dreams”? How did Pausch manage to achieve his six childhood dreams? Randy Pausch had six childhood dreams: Winning the biggest stuffed animals at the carnival, playing in the NFL, writing an entry in the World Book Encyclopedia, being Captain Kirk of Star Trek, experiencing zero gravity, and becoming a designer or “Imagineer” at Disney. In “Really Achieving Your Childhood Dreams,” he explained how, in various ways, he achieved them all. Keep reading to learn about Pausch’s lecture, “Really Achieving Your Childhood Dreams.”
What are marketing differentiators? What can you do to make your company stand out from the sea of competitors and make your product appeal to the right customer? Marketing differentiators are qualities that differentiate your company from industry competitors. Sometimes they are also referred to as uniques or unique value proposition—basically, they’re what you have to offer to your customers. Keep reading to learn how to choose marketing differentiators and make your product/service appeal to your ideal customer.
What are the most noteworthy Daring Greatly quotes by Brene Brown? What do they say about wholeheartedness and vulnerability? In Daring Greatly, Brene Brown shows the reader how to live a wholehearted life and become a better leader, parent, and spouse in the process. The following Daring Greatly quotes discuss some of the author’s key ideas about what it means to live life wholeheartedly. Keep reading for Daring Greatly quotes by Brene Brown.
What’s a storybrand agreement plan? Why is this an important part of writing your brandscript? A storybrand agreement plan is the step in your storybrand where your hero finds out how to get the thing they want. This is an important part of your storybrand because it transitions to selling the product. Read more about a storybrand agreement plan and how to write one.
Do you want to attract more good things into your life? How can practicing giving and receiving improve both your mental and physical health? Giving is one of our greatest joys as well as being a fearless and powerful action. Giving and receiving are both full of gratitude and surrendering to the flow and, over time, these acts can help raise your frequency. Keep reading to learn how practicing giving and receiving can improve your life.
What is a habit scorecard? How can keeping a score of your habits help you realize what’s driving them? A habit scorecard is an account of all your current habits—both positive and negative. The purpose of creating a habit scorecard is to create awareness of your current habits and understand the cues that trigger them. Here is how to create a habit scorecard and start building awareness of your habits.
What is romantic Orientalism? What influence did Orientalism have on the movement of romanticism in the West? The movement of romantic Orientalism dates back to the first half of the 19the century. By revealing the ancient mysteries of the East, the Romantics sought to shake the West out of what they saw as its materialistic stupor and reacquaint it with the divine and mysterious. Keep reading to learn more about romantic orientalism.
Do you find yourself making excuses for why you can’t achieve your goals? Do you find it easier to procrastinate than to put energy into making your dreams come true? Procrastination is an easy form of self-sabotage; there’s no shortage of fun things you can do to procrastinate. However, when you go for it instead of finding excuses, you can change your life. Keep reading for tips on how not to procrastinate.