The World's Best Book Summaries
How should you promote your company? What are examples of an event marketing strategy? Marketing events are good ways of introducing your company to the world. The book Play Bigger says that big and small events are opportunities to express your ideas to your target audience. Check out examples of event marketing strategies to spread your company’s message.
What is product positioning in marketing? How important is it in selling your product? If you work in marketing yet still can’t define what “positioning” is, consultant and speaker April Dunford is here to tell you that you’re not alone. She contends that most marketers don’t fully understand what positioning is or its vital importance to selling. Keep reading to learn what positioning is and why it matters.
Is debate encouraged in your company? Is everyone, regardless of position, listened to? Intel CEO Andrew Grove explains how debating and listening can help you become aware of blind spots, improve your decision-making, and recognize when you’re at a strategic inflection point. He offers two pieces of advice that will help you keep an eye on potential market disruptions so you can respond accordingly. Continue reading to learn the importance of feedback in the workplace in regard to strategic inflection points.
How was Apple created? What made Steve Jobs and Steve Wozniak want to make computers? Steve Jobs by Walter Isaacson gives readers an inside look into everything Apple and Steve Jobs. He explains how Apple was created, which changed Jobs’s life forever. Check out the history of the Apple company below.
Is product positioning necessary? What about repositioning? If you work in marketing yet still can’t define what “positioning” is, consultant and speaker April Dunford is here to tell you that you’re not alone. If you’re not sure what positioning is, you’re not likely to understand its importance—and you’re bound to make a few mistakes. Let’s look at Dunford’s insights into poor positioning and three marketing mistakes to avoid.
What types of market disruptions warrant a large-scale response? How do you know when your business is at a strategic inflection point? Intel CEO Andrew Grove offers guidance on how to know when a change in your business environment requires an overhaul of your company. He recommends that you foster a continual culture of debating and listening. Read more to learn Grove’s advice on pivoting in business.
How well do customers understand how to use your product? Are they clear on why they need it? In Obviously Awesome, positioning consultant and speaker April Dunford explains why positioning is critical to successfully selling your product. Dunford argues that positioning isn’t merely helpful; it’s the bedrock of successful selling and marketing. Read more to understand the importance of positioning in selling your product.
Does your business have a Plan B? Do you have a healthy “give-and-take” dynamic between upper and middle management? Adaptability is a competitive advantage. Intel CEO Andy Grove offers advice on how to build a flexible organization so that you stay ahead of the game. The keys, he says, are proactively investing in alternatives and cultivating a flexible business culture. Keep reading for Grove’s wisdom about adapting to change in the business environment.
What is the timeline of Apple products during Steve Jobs’s time at the company? When was the iMac released? When Steve Jobs returned to Apple in 1997, he made plans to release the iMac. It became the fastest-selling Apple product yet, but Jobs wasn’t going to stop there. Here’s the timeline of apple products after the iMac.
What’s fortuna? How does a successful leader keep it at bay? According to Niccolò Machiavelli, fortuna (fate) affects us all. But, great princes don’t let it get the best of them. They have qualities that help them beat the odds. Read more to learn how to keep fate from ruling your life.