The World's Best Book Summaries
What is market size? How can you determine the size of your market? Estimating the size of your market is crucial for business. In his book The Marketing Plan, William M. Luther explains how to determine market size so you can find the total number of potential buyers and the revenue you’ll generate from those buyers. Continue reading to learn how to determine market size.
What is the best way to take notes? How does the slip-box method encourage you to write at every stage of the creative process? In How to Take Smart Notes, Dr. Sönke Ahrens says that the slip-box method is the superior note-taking system. It enhances your critical thinking and innovative skills which will make you a better writer. Learn more about why the slip-box method is the best way to take notes.
What is a loss of individuality? How can losing your sense of self and others cause evil? In The Lucifer Effect, psychologist Philip Zimbardo states that losing awareness of individuals can shift your morals. He also explains how this loss affected participants in the Stanford Prison Experiment. Continue reading to learn more about how a loss of individuality can affect morality.
What do carbohydrates do for your body? Should you avoid eating carbs altogether? Many diets require you to cut out carbohydrates (carbs) to lose weight. But carbs play some important roles in the body, apart from providing energy. Moreover, not all carbs are villains. Keep reading to learn what carbs do for your body.
What problems are developing countries facing? What are the causes of these problems? Hunger, population control, and famine are among the most concerning issues in less developed countries. Amartya Sen in Development as Freedom says that the underlying causes might not be what you think they are. Let’s look at these particular problems in developing countries and why Sen believes they became problems in the first place.
Are your notes all over the place? What is the best way to organize notes? If you find it difficult to organize your notes, you should try the slip-box note-taking system. Slip-box is a method of taking notes and organizing them that fosters the creation and publication of original ideas. Here’s how to organize your notes using the slip-box method.
What does “pull yourself up by the bootstraps” mean? Why is Stephanie Land so critical of it? Stephanie Land, the author of the memoir Maid, criticizes the “pull yourself up by the bootstraps” mentality in America. The saying insinuates that people in poverty are lazy and make bad choices. Read more about why this mentality is outdated and offensive to people living in poverty.
What does assessing the market mean? How can you tell how profitable your intended market is? By assessing the market, you can determine how much profit you can potentially make from selling your product. In The Marketing Plan, marketing expert William M. Luther explains how to conduct a full market assessment by defining your market size and share. Let’s walk through why assessing the market is important and how to do it.
What are identity cues? How does the Stanford Prison Experiment show how identity cues can change your morals? Psychologist Philip Zimbardo says it’s normal to adapt our identity to our environment. However, he says that certain identity cues can influence us to do things that aren’t rational or morally good. Read more about identity cues, as explained in The Lucifer Effect.
What is customer empathy? How can you understand how your customer is feeling? In Secrets of Closing the Sale, Zig Ziglar emphasizes the importance of putting yourself in the customer’s shoes. Even if you don’t share their feelings, you can understand how to cater your pitch to their specific needs. Read more on the importance of customer empathy when pitching a product.