What is the framing effect bias? How does the way a piece of information is presented influence decision-making? The framing effect bias is a cognitive bias where people make a choice or decision based on how the options are presented to them. The same option can seem more or less attractive depending on what aspects are highlighted. Keep reading to learn about the framing effect bias and how you can use it to your advantage.
The Framing Effect Bias: Use It to Your Advantage










