What is a win-win negotiation? Why does this idea have so much currency? What are the advantages and disadvantages of the win-win approach to negotiation? A win-win negotiation is a negotiation based in compromise. It stipulates that negotiating counterparts should look for common ground and seek terms that they can both live with. Keep reading for more about win-win negotiation.
Win-Win Negotiation: The Perils and Pitfalls










