The World's Best Book Summaries
Do you know how to name a product? Why is this your most important marketing decision? In Positioning, Al Ries and Jack Trout argue that selecting a product name that supports your claims is crucial to positioning your product in the market. They explain why you shouldn’t underestimate the power of a name and provide guidance on how to (and how not to) name a product. Continue reading to learn how to name a product to position it for success.
Are humans monogamous by nature? What does body-size dimorphism tell us about human sexuality? In their book Sex at Dawn, authors Ryan and Jethá say that the small body size difference between men and women means that humans are meant to be polygamous. However, there are other interpretations of this data. Keep reading to learn what body-size dimorphism between males and females tell us about human sexuality.
What were The Monk Who Sold His Ferrari reviews like when it first came out? Is the book worth reading? The Monk Who Sold His Ferrari by Robin Sharma is a parable that teaches life lessons based on Buddhist practices. The book came out in 1994 but is still widely read today. Here is an overview of The Monk Who Sold His Ferrari including its reception, background, and approach.
How does employees’ self-confidence affect performance? What can you, as a leader, do to boost your employees’ confidence in their roles? Most leaders realize that competence is important, but confidence is just as crucial. In fact, studies have shown that self-confidence is an even stronger predictor of performance than skill level or training. To boost your employees’ confidence in their roles, follow these practices.
What is Osterwalder and Pigneur’s Business Model Generation about? What are the nine elements that make up a business model? Business Model Generation by innovation experts Alexander Osterwalder and Yves Pigneur is a contemporary guide to systematic business innovation. The authors provide a template for brainstorming and visualizing the overarching elements that make up a successful, holistic business model. In addition, they provide techniques you can use to generate your own innovative business models, as well as strategies you can incorporate to regularly analyze and optimize your existing business models. Below is a brief overview of the key points.
What is The Ultimate Sales Machine about? What is the secret to sales success, according to its author Chet Holmes? In The Ultimate Sales Machine, Chet Holmes argues that the secret to sales success is relentless discipline, determination, and above all, repetition of a few steps. For Holmes, sales mastery is intensive, not extensive—it’s about being an unmatched expert in a relative handful of things, not being adequate or average at many things. This article takes you through Holmes’s key ideas about becoming the ultimate sales machine.
Do you feel like you’re always on the defense, trying to improve your product to overthrow your competition? How can you stop getting bogged down by what your competitors are doing? Investigating what your competitors are doing can be time-consuming and distracting. According to David Hansson and Jason Fried, the founders of software company 37signals, you will be better off ignoring your competition altogether, especially in the startup phase. In this article, we’ll explore the importance of ignoring startup competition.
Are you called to be a leader? Do you have a vision and the will to make it a reality? Our society is churning out followers instead of leaders. We need leaders today more than ever. In Tribes, Seth Godin argues that all you need to assume leadership is attitude and ability, and all you need to be a leader is a vision and the drive to pursue it. Keep reading to better understand whether you should rise up and be a leader.
Is Mike Weinberg’s Sales Management. Simplified. worth reading? What is the key to sales success? In Sales Management. Simplified., Mike Weinberg discusses how to successfully manage a sales team, including setting goals that push people to excel, using shadowing to identify team weaknesses, and training your people to make good sales calls. He also discusses a factor that he sees as crucial to managerial effectiveness: managing your time wisely. Below is a brief overview of the key points.
Are your bad workplace habits holding you back from getting noticed at work? Want to know how to get rid of bad habits? In his book What Got You Here Won’t Get You There, Marshall Goldsmith explains that many professionals reach a plateau in their careers. This is because, in order to get out of middle management, you need to possess the right habits and skills. Continue reading to learn how to get rid of your bad habits so you can get noticed at work.