What is the peak-end rule? How does the peak-end rule determine what you remember about an experience? The peak-end rule states that when people reflect on an experience, they tend to ignore the duration of the experience. Instead, they focus on two key parts: 1) the emotional peaks—the moments of strongest positive or negative emotion, and 2) the end of the experience. Here is why the peaks always stand out in memory, blurring the rest as background.
The Peak-End Rule: What Makes a Memory










