What are choice designers in the book Nudge? What steps do choice designers such as parents often take to influence their children to make better decisions? In the book Nudge, the authors present six techniques that can be used to influence the decisions of others. The authors present these methods in hopes that the choice designers will lead the choosers to a more positive decision, but many marketing companies use them to manipulate customers. Continue reading to learn how decisions can be influenced.
Nudge: How Choice Designers Influence Decisions










