Why You Need a Business Mentor and How to Find One

Why You Need a Business Mentor and How to Find One

What is the benefit of having a business mentor? And how do you go about finding one that’s right for you? A business mentor is an experienced professional who is willing to support your career development. They can offer advice on the skills you need to develop to advance, introduce you to useful contacts, and offer insider information on the latest trends in your industry. Read about the benefits of having a business mentor, and how to go about finding one that’s right for you.

The 5 Laws of Stratospheric Success: Be a Go-Giver

The 5 Laws of Stratospheric Success: Be a Go-Giver

What are the 5 Laws of Stratospheric Success? How did Joe from The Go-Giver learn about these laws and how to apply them? The 5 Laws of Stratospheric Success are the Law of Value, the Law of Compensation, the Law of Influence, the Law of Authenticity, and the Law of Receptivity. In the business parable The Go-Giver, the main character Joe learns about these laws and how to put each one into practice. Continue on to learn more about the 5 Laws of Stratospheric Success.

How to Hire Employees and Help Them Succeed

How to Hire Employees and Help Them Succeed

Do you know how to hire employees that suit your company? What should you look for in a prospective hire? How do you train that new employee? When you hire a new employee, hire for their strengths, not their lack of weaknesses. They must have the right kind of ambition and show interest in how they can improve the company, not just in their compensation. Continue reading for more advice on how to hire employees and properly train them.

Disney Controversies: How Bob Iger Handled Them

Disney Controversies: How Bob Iger Handled Them

What were some of the major Disney controversies? How did Disney CEO Bob Iger handle these tragedies and scandals? There were a few Disney controversies during Bob Iger’s time as CEO. Some of them included the alligator attack at the Grand Floridian hotel, the Me Too movement revealing sexual harassment, and drug abuse. Keep reading to learn how Bob Iger dealt with these Disney controversies while maintaining integrity.

How to Develop a Twitter Marketing Strategy

How to Develop a Twitter Marketing Strategy

Do you want a Twitter marketing strategy to help boost your business? What notable features set Twitter apart from other social media sites? Twitter is a microblogging platform with millions of users. It’s the perfect place to build your brand’s name because it is almost completely public, even people who don’t have Twitter accounts can view your tweets. That’s why you should develop a Twitter marketing strategy for your business. Keep reading for advice on Twitter marketing strategies.

How Disney Bought Fox (and Comcast Almost Stole It)

How Disney Bought Fox (and Comcast Almost Stole It)

What happened when Disney bought Fox? How did Comcast almost steal the sale? In 2017, the founder of Fox asked the CEO of Disney if he would be interested in buying his company. Disney CEO Bob Iger knew if Disney bought Fox, they would grow exponentially. However, Comcast caught wind of the transaction and swooped in with a much higher bid. Keep reading to learn how Disney bought Fox and won against Comcast.

The Creation of the Disney+ Streaming Service

The Creation of the Disney+ Streaming Service

Why did Disney decide to stop licensing its properties to other streaming services? How did the creation of the Disney+ streaming service change the company? In a market where streaming services were on the rise, Disney had two choices. It could continue to sell its licenses to other companies like Netflix and Apple, or it could become independent. Disney decided it needed to control its own distribution and thus, the Disney+ streaming service was born. Keep reading to learn about the development process of the Disney+ streaming service.

The Rise of Social Media: Grow Your Small Business

The Rise of Social Media: Grow Your Small Business

How can you take advantage of the rise of social media to grow your business? How is social media marketing different from any other form of marketing? Digital media that doesn’t have a social element isn’t as effective anymore. Social media is even taking people away from real life—people are on their phones in stores and ignore displays and marketing in their physical surroundings. That’s why it’s so important for businesses, especially small businesses, to take advantage of the rise of social media. Continue reading to learn about the rise of social media and digital marketing.

The Law of Influence: Stop Keeping Score

The Law of Influence: Stop Keeping Score

What is the Law of Influence? How can putting other people’s interests first benefit you in the long run? Why is a win-win situation actually a losing proposition? The Law of Influence from The Go-Giver states that your influence (social capital) is determined by the extent to which you put other people’s interests first. It’s actually a form of enlightened self-interest: You meet others’ needs with the faith that in doing so, you’ll get what you need. Continue on to learn about the Law of Influence and how Joe from The Go-Giver learned to apply it.