Business Archives

Disney Buys Lucasfilm: The Fight for Creative Control

Why were negotiations so difficult when Disney bought Lucasfilm? How did Disney’s CEO Bob Iger convince George Lucas to give up his control? Disney CEO Bob Iger knew that it would be a difficult road if Disney bought Lucasfilm. Iger would have to negotiate with George Lucas, who was notorious for wanting control over the Star Wars mythology. After many disagreements, Lucas finally sold to Disney. Continue on to learn how Disney bought Lucasfilm.

The Art of the Deal Quotes by Donald Trump

Are you looking for The Art of the Deal quotes? How does Donald Trump describe his business philosophy? The Art of the Deal is Trump’s autobiography of his early life and career. The following The Art of the Deal quotes reflect his business philosophy and approach to deal-making. Keep reading for The Art of the Deal quotes by Donald Trump.

The Disney Marvel Acquisition: The Ultimate Team-Up

Why did Disney buy Marvel? How did the Disney Marvel acquisition affect each company? Was it a good deal? After the successful purchase of Pixar, Disney set its sights on a new goal: a Disney Marvel acquisition. Many were concerned that this deal would harm both companies. Marvel was too edgy for Disney and Disney would water down Marvel. But Disney CEO Bob Iger had faith it would work out. Continue reading to learn more about the Disney Marvel acquisition.

Cue Routine Reward: How Companies Exploit You

What is the cue routine reward system? How do companies use our natural habit psychology to sell and market goods? The cue routine reward system is how we respond to stimulation, and is part of how we form habits. Companies know this and they use our natural habit-forming tendencies to get us to create buying habits. Read more about the cue routine reward system and how companies explot it.

The Top 5 Instagram Marketing Tips for Business

Do you need Instagram marketing tips for business? How is marketing on Instagram different than other social media platforms? Instagram is a very visual platform. It is a photo and video-sharing social media platform that’s owned by Facebook and is becoming increasingly popular. Below we explore what sets Instagram apart and provide five Instagram marketing tips. Keep reading for more Instagram marketing tips for business.

How Disney Bought Pixar: Bob Iger’s Fight

How and when did Disney buy Pixar? Why was Disney’s CEO Bob Iger so adamant on making the deal? In 2005, Disney was struggling. It had not released any blockbuster titles in years and was being outshined by other studios. Bob Iger had only just been named CEO but he knew that in order for Disney to thrive, it would have to take some huge risks. That’s why Disney bought Pixar. Keep reading to learn about Bob Iger’s fight when Disney bought Pixar.

Trump and Bonwit Teller: The Origin of Trump Tower

What was Donal Trump’s Bonwit Teller project? How much did it cost and what made it a success? Trump’s Bonwit Teller project was one of his most successful real estate deals. All in, it cost about $190 million, but the apartment sales brought in $240 million—from which Trump made over $10 million in commissions—and the office and retail space rents brought in millions of dollars a year. Read about Donald Trump’s Bonwit Teller deal.

Donald Trump’s Casino Business: How It All Started

How did Donald Trump start his casino business? Where was the first casino Trump opened? What made it a success? Trump’s casino business started off with buying off the boardwalk site in Atlantic City, New Jersey. He already had the Trump Plaza on his resume and he used it to show his credibility and convince the landowners that he could give them a fair price and finish the project. Keep reading for the story of Trump’s first casino.

Bad Blood: John Carreyrou Reveals Theranos Fraud

What is Bad Blood by John Carreyrou about? How does Bad Blood‘s John Carreyrou explain the rise and fall of health company Theranos? John Carreyrou was a journalist who originally broke the story of Theranos at the Wall Street Journal. In Bad Blood, John Carreyrou breaks down what happened and his investigation. Read more about Bad Blood, John Carreyrou, and the Theranos story.

Trump and the Wollman Rink: Persistence Pays Off

What was Donald Trump’s Wollman rink project? How long did it take and what made it a success? Donald Trump’s Wollman rink deal dates back to the 1980s. It was by far one of his most successful projects. It was finished in just four months—two months ahead of schedule—and more than $750,000 under the projected costs. Read about Donald Trump’s Wollman Rink deal.