How to Create a Marketing Plan With Clear Objectives

How to Create a Marketing Plan With Clear Objectives

Are you having trouble setting objectives for your business? What is the key to knowing how to create a marketing plan? In The Marketing Plan, William M. Luther emphasizes the importance of setting goals for your business. He explains that an effective marketing plan should include three components: an outline of your business goals, the strategies you’ll use to achieve those goals, and measurable short-term objectives. Here’s how to create a marketing plan with Luther’s advice.

Why Organizational Culture Is Important

Why Organizational Culture Is Important

How much does your organization’s culture matter? Can it actually determine whether you succeed or fail? Ben Horowitz argues that organizational culture is paramount to success. He believes that the right culture will boost your business in three ways: by serving the vision, by providing a common purpose, and by combining with a product or service in a way that creates a huge impact. Keep reading to learn why organizational culture is important.

Marketing Message: How to Appeal to Your Audience

Marketing Message: How to Appeal to Your Audience

Do you have a product that you’re proud of? How should you use a marketing message to sell that product to a certain audience? A marketing message conveys the benefits of your product to your target audience. William M. Luther gives great advice on how to deliver your marketing message effectively in The Marketing Plan. Continue reading to find out how to create and deliver your marketing message.

What Does Organizational Culture Mean?

What Does Organizational Culture Mean?

What does organizational culture mean? It is something the employees say or something they do? The title of the book, What You Do Is Who You Are, stresses that actions define a culture. Author Ben Horowitz explains how leaders shape organizational culture, and he offers insights into what culture is not. Keep reading to understand Horowitz’s definition of organizational culture.

The 5 Types of Customer Objections in Sales

The 5 Types of Customer Objections in Sales

What are the five types of customer objections? Why will a customer not want to purchase your product? There are many reasons why a customer won’t buy your product. Thankfully, salesman Zig Ziglar says that preparing for these objections can help you address them and convince a customer to buy from you. Here are the five most common customer objections and how to overcome them.

Pareto 80/20 Rule: How to Achieve More by Doing Less

Pareto 80/20 Rule: How to Achieve More by Doing Less

What is the Pareto rule? How does applying the 80/20 rule help you increase your productivity and happiness? The Pareto 80/20 rule states that 80% of your outcomes result from just 20% of the effort you put in. According to Richard Koch, this principle is at work in every aspect of your life, including your career and relationships. Let’s examine what the Pareto 80/20 rule is and why it matters.

What Is Business Execution and Why Does It Matter?

5 Steps to Practicing Empathy in the Workplace

What is business execution? Why must good business leaders learn to execute? The term “execution” has a few different meanings when it comes to business. The definition we’re using is the one from Larry Bossidy and Ram Charan’s book Execution. According to the authors, business execution is a discipline that leaders must follow in order to advance the company’s goals. Keep reading to learn about the meaning of execution in business, and why it’s so important.