The World's Best Book Summaries
When should you nudge people? What are the Nudge principles and best practices? Nudge principles are the values of libertarian paternalism. They also identify the best practices for how to nudge. Read on to learn the Nudge principles that can guide your choice architecture.
How can you nudge people to make better choices? What is the benefit of doing so? When you nudge people, you are guiding them towards certain choices. Nudging doesn’t force anyone to do anything, but can help guide them toward better choices. Learn more about how and why to nudge people.
What innovation resources are essential to disrupt markets? How can innovation resources position a company for success? Innovation resources are the capabilities, values, and culture that come together to help encourage or address disruption. An organization needs innovation resources to develop disruption capacity and respond to market disruptors. Read more about innovation resources and how they work.
What is The Big Book? How does the AA book set up the Alcoholics Anonymous program? The Big Book is the primary text for the Alcoholics Anonymous program. This text, also known as the AA book, originated the well-known 12-Step Program. Read more about The Big Book, it major principles, and the 12 Steps.
What are habits? Do you know how to form habits, and how to use the psychology of habits to build a loyal customer base? Habits are actions that are done routinely without needing to overtly choose to do them. Knowing how to form habits is important to building better behaviors, and can help you attract customers. Read more about how to form habits and why it matters for marketers.
What is the Nudge book about? How does Nudge by Thaler and Sunstein address the need to respect free will? The Nudge book is about the concept of libertarian paternalism. In Nudge, Richard Thaler and Cass Sunstein show how you can respect people’s freedom of choice while also guiding them to choose better options. Learn more about the key messages in the Nudge book.
What are some different types of nudges? How do nudges vary? There are many different types of nudges. Depending on the need, they can be applied in a variety of settings. Read more about the types of nudges.
What is the Apple PDA? What can you learn from the Apple PDA about disruptive innovation? The Apple PDA, also known as the Apple Newton, is a case study in failed disruptive innovation. Truly new products don’t have an established market so you can’t start too big. Read more about the Apple PDA as a case study in scaling disruptive innovations.
What happens in Step 8 and Step 9 of AA? What does AA say about the process for making amends? Step 9 of AA is how to make amends. After making a list of people you’ve hurt, you make amends to them in Step 9 of AA. Read on to learn more about Step 9 of AA, how to make amends, and the purpose of these parts of the AA program.
What is the cycle of trigger, action, reward, investment? How do these 4 steps interact? Trigger, action, reward, and investment are the four steps of the Hooked model. They flow into one another and repeat for a cycle of habits. Read more about the cycle of trigger, action, reward, investment and how it works.