Jab, Jab, Jab, Right Hook

How to Tell Your Story in a Noisy Social World

Ranked #1 in Stock Trading, Ranked #1 in Futures Tradingsee more rankings.

The New York Times bestselling author and social media expert returns with hard-won advice on how to connect with customers and beat the competition by mastering social media marketing

When managers and marketers outline their social media strategies, they often plan for the "right hook"-their next highly anticipated sale or campaign that's going to put the competition out for the count. Even companies committed to jabbing-patiently engaging with customers to build the relationships so crucial to successful social media campaigns-still yearn to land the powerful, bruising...

Want to learn the key points of "Jab, Jab, Jab, Right Hook" in 21 minutes?

Get a full book summary of Jab, Jab, Jab, Right Hook by signing up for Shortform.

Shortform summaries help you learn 10x faster by:

  • Being 100% comprehensive: you learn the most important points in the book
  • Cutting out the fluff: you don't spend your time wondering what the author's point is.
  • Interactive exercises: apply the book's ideas to your own life with our educators' guidance.

Reviews and Recommendations

We've comprehensively compiled reviews of Jab, Jab, Jab, Right Hook from the world's leading experts.

Daymond John Founder/FUBURecommends this book

Marvin Liao Partner/500 StartupsMy list would be (besides the ones I mentioned in answer to the previous question) both business & Fiction/Sci-Fi and ones I personally found helpful to myself. The business books explain just exactly how business, work & investing are in reality & how to think properly & differentiate yourself. On the non-business side, a mix of History & classic fiction to understand people, philosophy to make sense of life and Science fiction to picture what the future could be like (not always utopian). (Source)

Bill Widmer In general, I recommend Rich Dad Poor Dad by Robert Kiyosaki to learn more about assets and liability and how to view money. (Source)

Mark Moses [ listing five books he would recommend to young people interested in entrepreneurship] (Source)

Peter Vu I love Rich Dad, Poor Dad a lot. It has shaped my business mindset from “saving” to “investing” and spending on “assets” rather than “liabilities”. Nowadays we can easily find all the technical knowledge, the so-called “Tips”, “Tricks” to growth hack the business, to manage and influence people. They are available at no cost and so I believe I won’t need to recommend any books of the like. Yet, there are few books like Rich Dad, Poor Dad that can powerfully shape the mind of first-time-reader (or so I believe). I believe having a good mindset and the motivation to stick to our business is... (Source)

Hong Qi Yu Rich Dad Poor Dad book helped me open my mind about finance and got me interested in escaping from this rat race. I can still clearly recall this particular quote, “You're only poor if you give up”, which since been a constant source of motivation for me. It inspired me to focus, though specifically on these two areas, excelling in building businesses and also in investing into financial asset. (Source)

Nicolae Andronic It was a great introduction to the personal finance and business world, and I credit it for sparking my entrepreneurial spirit. It’s for sure the first book I would recommend to young people. It’s not the kind of book that I would read now, because of its “soap opera” stories and over-motivational style, but I certainly recognize its role on “opening my eyes” and dramatically changing the way I think about money. (Source)

Jack H. M. Wong Question: What five books would you recommend to young people interested in your career path & why? Answer: Rich Dad Poor Dad - Robert Kiyosaki Second Chance - Robert Kiyosaki Why the Rich Are Getting Richer - Robert Kiyosaki The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience - Carmine Gallo The Little Voice Mastery - Blair Singer (Source)

Nick Loper One of the most important ones that comes to mind is somewhat cliche: Rich Dad Poor Dad. My roommate recommended it to me in college and it was one of the first "business books" I read. It hammered home the idea of buying or building assets instead of liabilities or "stuff", investing for cash flow, and freeing yourself from the rat race when your business or investment income exceeded your expenses. Pretty simple, but powerful for my impressionable 19-year old mind! (Source)

Jochen Siepmann My favourite book is "Rich Dad, Poor Dad" by Robert Kiyosaki. It has opened my mind about the possibility of earning passive income, change the mindset to think differently to achieve it and it has inspired me to teach people about this too so I can help them to become financially free. (Source)

Tee-Ming Chew Rich Dad Poor Dad changed my perception on how to manage my personal finances. (Source)

Pedro Cortés The books that had the biggest impact are the ones that are controversial and challenge people's beliefs around work, relationships, life, and money most of them were things I already thought about (that's how I found them or decided to read them) but just by putting it in an actionable and structured way it made me think 100x more clearly about my goals and beliefs. Such examples could be the 4hww, Rich Dad Poor Dad, F.U. Money, The Five Love Languages, So good they can't ignore, Predictably Irrational and Ego is the Enemy are the ones who stand out the most. (Source)

Alex Circei Question: What five books would you recommend to young people interested in your career path & why? Answer: Screw It, Let's Do It: Lessons In Life by Richard Branson Outliers: The Story of Success by Malcolm Gladwell Start With Why: How Great Leaders Inspire Everyone To Take Action by Simon Sinek The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers by Ben Horowitz Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not! by Robert T. Kiyosaki (Source)

Faisal Amin I believe reading is a habit that must be inculcated irrespective of the career paths. Below mentioned are a few of my favourites that can hopefully bring wisdom to aspiring entrepreneurs. Lateral thinking by Edward de Bono 7 habits of highly effective people by Stephen R. Covey The lean startup by Eric Ries Rich Dad Poor Dad by ‎Robert Kiyosaki Freakonomics by Stephen J. Dubner and Steven Levitt (Source)

Yaro Starak Rich Dad Poor Dad teaches you how to identify where you should be spending your time and investing based on your strengths and your passions not just because, for example, your parents are buying property, so you get into property, which is something I did and I didn’t really care about it so I didn’t really do super well with it. (Source)

Florian Hubner Strange title, but it let's you redefine how you see work. (Source)

Auston Bunsen I’ve got a few, one book that really impacted me early on as someone coming from a middle-class family was “Rich dad, Poor dad”. (Source)

Daylon Soh The first business book I read that perhaps inspired me to read more was Rich Dad, Poor Dad by Robert Kiyosaki. (Source)

Vincent Pugliese When I was reading Rich Dad, Poor Dad. Kiyosaki described the difference between how employees are taxed and how business owners are taxed. I immediately saw a $20,000 difference in what I would have brought home the previous year. At that point, $20,000 was a really big deal!! It was the moment that I realized that I needed to stop being an employee and start being a business owner. (Source)

Dr. Monali Y. Desai Many years ago I was trying to figure out how to invest my Roth IRA (retirement account). I went to Barnes & Noble and happened to read Rich Dad, Poor Dad (Robert T. Kiyosaki) and my major takeaway was that I needed to start reading 1 hour a week about personal finance and investing. After I started medical school, I had stopped reading about everything outside of medicine. But after I read that book I read a lot of books about personal finance and investing and learned how to manage my own finances and investments. (Source)

Jesper Bylund My favorite book on business is Rich Dad, Poor Dad. Which might be a little cliche. But for me it’s exciting because it really reaches the fundamentals of what all business is about; discovering ways to create value for people. (Source)

Benjamin Kwan It gave me a clear overview of what financial education is and how important it is to understand the true meaning of being financially free. (Source)

Malcolm Tan The business book series that set me on the path to entrepreneurship is from Richard Kiyosaki - from Rich Dad, Poor Dad to the Cashflow Quadrant, and his other books. My paradigms shifted after reading those books and made me decide that in order to achieve some arbitrary financial goals, what I was doing at that point in time (being a company lawyer) wasn't going to enable me to reach those goals, and therefore that I should go into the B (business) quadrant since I was more interested in that than the I (investor) quadrant. (Source)

Darren Chua The first book that inspired me was actually Rich Dad Poor Dad by Robert Kiyosaki. I read the book when I was 12 and provided me with another perception of school and money. It was a good starting point for me to reconsider everything that was taught in school. School does not prepare us for life after graduation. Robert’s lessons inspired me to seek experiences and advice beyond the typical school system. (Source)

Burly Vinson It may be cliche, but Robert Kiyosaki’s Rich Dad Poor Dad impacted me greatly and helped start me on my path towards being an entrepreneur. It was given to me from a friend of a friend who started his own business. I think a lot of entrepreneur books try and sell a secret tip or convince you that success can only come from following specific steps. Personally, I don’t believe that and I think that kind of thinking can limit a person’s creativity or ability to adapt and try new things. The thing I love about Rich Dad Poor Dad, and the reason I think it’s a great book for people just starting... (Source)

Kris Reid The first business book I ever read was Rich Dad, Poor Dad. My father gave it to me when I was about 14 or 15. Just the other week an old friend of mine reminded me of when I read it. She said I wouldn’t shut up about it for months. It influenced me greatly at a time of growth and helped put me on the entrepreneurial journey (Source)

Jeremy Boudinet Jab, Jab, Jab, Right Hook came out right as I was beginning my marketing career, and has shaped the way I think about marketing, sales, and business in general from the outset. Vaynerchuk nailed one of the most important concepts in business - to truly reach your highest potential, you have to stand out, add value, and build trust at maximal levels. Only then can you ask something of your customers - whether it's to buy your product, sign up for your email list, attend your conference, or any other business objective you're seeking. (Source)

Robert Katai If you want to do social media start with “Jab Jab Jab Right Hook” and move forward to “Ask Gary Vee” by Gary Vaynerchuk. Even if Gary has admitted that he has a ghostwriter writing his book, you can see Gary’s personality and also his experience in the social media field in this book. These are some great books to start with in social media. (Source)

Sean Si Recommends this book

Kevin Olusola @toriioriori It’s an amazing intro book into wealth building!! Changes the way you think about your resources! (Source)

Violet Benson @cheesewizbandit @lilearthangelk Wait rich dad poor dad is actually a great book (Source)

R.m Phoolo Love that book . It altered a lot of my ideologies about property and ownership. Great book. https://t.co/ZSNuOYjDIE (Source)

Ryan Graves Recommends this book

Chase Jarvis [The author]'s been pounding his chest for a long time about all this stuff he pounds his chest on, besides the Jets. (Source)

Aaron Agius Recommends this book

Sa El This book started everything for me and put me on a path to a rich mindset, it helped me understand that dreaming wasn't enough, you had to actually place that dream into reality if you ever want to achieve it. (Source)

Rankings by Category

Jab, Jab, Jab, Right Hook is ranked in the following categories:

Similar Books

If you like Jab, Jab, Jab, Right Hook, check out these similar top-rated books:

Learn: What makes Shortform summaries the best in the world?