Want to know what books Florian Hubner recommends on their reading list? We've researched interviews, social media posts, podcasts, and articles to build a comprehensive list of Florian Hubner's favorite book recommendations of all time.
1
Klaus Mann, Robin Smyth | 4.06
Klaus Mann - Thomas Mann’s son - wrote MEPHISTO while living in exile from the Germany of World War II. In it he captures the Isherwood-like atmosphere of Nazi Germany while telling a satiric story about the rise to power of one man - a thinly veiled caricature of his own brother-in-law. The man is Hendrik Hofgen, a character actor who in his own life plays a bizarre part in the elite circle of the Third Reich. Hofgen is publicly a revolutionary, but secretly he is a man driven by an obsessive need for power and fame. Although he benefits from the prestige of being married to the daughter of... more Klaus Mann - Thomas Mann’s son - wrote MEPHISTO while living in exile from the Germany of World War II. In it he captures the Isherwood-like atmosphere of Nazi Germany while telling a satiric story about the rise to power of one man - a thinly veiled caricature of his own brother-in-law. The man is Hendrik Hofgen, a character actor who in his own life plays a bizarre part in the elite circle of the Third Reich. Hofgen is publicly a revolutionary, but secretly he is a man driven by an obsessive need for power and fame. Although he benefits from the prestige of being married to the daughter of an eminent politician, he endangers his rise in Nazi society by his compulsive involvement with ‘a black Venus.’ His brilliant success as Mephisto in FAUST brings him the support of the Führer’s prime minister, who appoints him head of the State Theater. His dreams are finally realized, but the story ends on a note of despair as Hofgen is forced to confront the emptiness of his life. Mann weaves his tale with amazing skill. The result is a fascinating novel of decadence and evil.
Klaus Mann, the second child of Thomas Mann, was born in Munich in 1906. He began writing short stories and articles in 1924, and within a year was a theatrical critic for a Berlin newspaper. In 1925 both a volume of short stories and his first novel, THE PIOUS DANCE, were published. His sister, Erika, to whom he was very close, was in the cast of his first play, ANJA AND ESTHER. Mann left Germany in 1933 and lived in Amsterdam until 1936, during which time he became a Czechoslovakian citizen, having been deprived of his German citizenship by the Nazis. He moved to America in 1936, living in Princeton, New Jersey, and New York City. He became a U.S. citizen in 1943. He died at the age of forty-two in Cannes, France. Robin Smyth was a European correspondent for the London Observer. less 
Florian HubnerIt's not only an exciting novel but opened my eyes, how close to reality his predictions were in 1936 in which direction the Nazi dictatorship was shifting.
Originally Mann was asked by his publisher to write a sci-fi novel about Europe in the future. However, he rejected the proposal stating that he could not write an apolitical book at that point in history and wanted to reveal the racism and... (Source)
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2
You want to learn about the path that we took at Zappos to get to over $1 billion in gross merchandise sales in less than ten years. You want to learn about the path I took that eventually led me to Zappos, and the lessons I learned along the way. You want to learn from all the mistakes we made at Zappos over the years so that your business can avoid making some of the same ones. You want to figure out the right balance of profits, passion, and purpose in business and in life. You want to build a long-term, enduring business and brand. You want to create a stronger company culture, which will... more You want to learn about the path that we took at Zappos to get to over $1 billion in gross merchandise sales in less than ten years. You want to learn about the path I took that eventually led me to Zappos, and the lessons I learned along the way. You want to learn from all the mistakes we made at Zappos over the years so that your business can avoid making some of the same ones. You want to figure out the right balance of profits, passion, and purpose in business and in life. You want to build a long-term, enduring business and brand. You want to create a stronger company culture, which will make your employees and coworkers happier and create more employee engagement, leading to higher productivity. You want to deliver a better customer experience, which will make your customers happier and create more customer loyalty, leading to increased profits. You want to build something special. You want to find inspiration and happiness in work and in life. You ran out of firewood for your fireplace. This book makes an excellent fire-starter. less 
Chip Conley[The author] is a wise guy. Sincerely. He’s one of the wisest and most thoughtful business leaders of the modern age. (Source)
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3
From the author of the bestselling biographies of Benjamin Franklin and Albert Einstein, this is the exclusive, New York Times bestselling biography of Apple co-founder Steve Jobs.
Based on more than forty interviews with Jobs conducted over two years—as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues—Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal... more From the author of the bestselling biographies of Benjamin Franklin and Albert Einstein, this is the exclusive, New York Times bestselling biography of Apple co-founder Steve Jobs.
Based on more than forty interviews with Jobs conducted over two years—as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues—Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing.
At a time when America is seeking ways to sustain its innovative edge, and when societies around the world are trying to build digital-age economies, Jobs stands as the ultimate icon of inventiveness and applied imagination. He knew that the best way to create value in the twenty-first century was to connect creativity with technology. He built a company where leaps of the imagination were combined with remarkable feats of engineering.
Although Jobs cooperated with this book, he asked for no control over what was written nor even the right to read it before it was published. He put nothing off-limits. He encouraged the people he knew to speak honestly. And Jobs speaks candidly, sometimes brutally so, about the people he worked with and competed against. His friends, foes, and colleagues provide an unvarnished view of the passions, perfectionism, obsessions, artistry, devilry, and compulsion for control that shaped his approach to business and the innovative products that resulted.
Driven by demons, Jobs could drive those around him to fury and despair. But his personality and products were interrelated, just as Apple’s hardware and software tended to be, as if part of an integrated system. His tale is instructive and cautionary, filled with lessons about innovation, character, leadership, and values. less See more recommendations for this book...
4
In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.
In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike’s annual sales top $30... more In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.
In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike’s annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.
But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business—a business that would be dynamic, different.
Knight details the many risks and daunting setbacks that stood between him and his dream—along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything. less 
Bill GatesThis memoir, by the co-founder of Nike, is a refreshingly honest reminder of what the path to business success really looks like: messy, precarious, and riddled with mistakes. I’ve met Knight a few times over the years. He’s super nice, but he’s also quiet and difficult to get to know. Here Knight opens up in a way few CEOs are willing to do. I don’t think Knight sets out to teach the reader... (Source)
Andre AgassiI've known Phil Knight since I was a kid, but I didn't really know him until I opened this beautiful, startling, intimate book. And the same goes for Nike. I've worn the gear with pride, but I didn't realize the remarkable saga of innovation and survival and triumph that stood behind every swoosh. Candid, funny, suspenseful, literary - this is a memoir for people who love sport, but above all... (Source)
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5
Elon Musk, the entrepreneur and innovator behind SpaceX, Tesla, and SolarCity, sold one of his internet companies, PayPal, for $1.5 billion. Ashlee Vance captures the full spectacle and arc of the genius's life and work, from his tumultuous upbringing in South Africa and flight to the United States to his dramatic technical innovations and entrepreneurial pursuits. Vance uses Musk's story to explore one of the pressing questions of our age: can the nation of inventors and creators who led the modern world for a century still compete in an age of fierce global competition? He argues that Musk... more Elon Musk, the entrepreneur and innovator behind SpaceX, Tesla, and SolarCity, sold one of his internet companies, PayPal, for $1.5 billion. Ashlee Vance captures the full spectacle and arc of the genius's life and work, from his tumultuous upbringing in South Africa and flight to the United States to his dramatic technical innovations and entrepreneurial pursuits. Vance uses Musk's story to explore one of the pressing questions of our age: can the nation of inventors and creators who led the modern world for a century still compete in an age of fierce global competition? He argues that Musk is an amalgam of legendary inventors and industrialists including Thomas Edison, Henry Ford, Howard Hughes, and Steve Jobs. More than any other entrepreneur today, Musk has dedicated his energies and his own vast fortune to inventing a future that is as rich and far-reaching as the visionaries of the golden age of science-fiction fantasy less 
Richard BransonElon Musk is a man after my own heart: a risk taker undaunted by setbacks and ever driven to ensure a bright future for humanity. Ashlee Vance's stellar biography captures Musk's remarkable life story and irrepressible spirit. (Source)
Casey NeistatI'm fascinated by Elon Musk, I own a Tesla, I read Ashlee Vance's biography on Elon Musk. I think he's a very interesting charachter. (Source)
Roxana BitoleanuA business book I would definitely choose the biography of Elon Musk by Ashlee Vance, because of Elon's strong, even extreme ambition to radically change the world, which I find very inspiring. (Source)
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6
The New York Times bestselling author and social media expert returns with hard-won advice on how to connect with customers and beat the competition by mastering social media marketing
When managers and marketers outline their social media strategies, they often plan for the "right hook"-their next highly anticipated sale or campaign that's going to put the competition out for the count. Even companies committed to jabbing-patiently engaging with customers to build the relationships so crucial to successful social media campaigns-still yearn to land the powerful, bruising... more The New York Times bestselling author and social media expert returns with hard-won advice on how to connect with customers and beat the competition by mastering social media marketing
When managers and marketers outline their social media strategies, they often plan for the "right hook"-their next highly anticipated sale or campaign that's going to put the competition out for the count. Even companies committed to jabbing-patiently engaging with customers to build the relationships so crucial to successful social media campaigns-still yearn to land the powerful, bruising swing that will knock out their opponent or their customer's resistance in one tooth-spritzing, killer blow. Right hooks, after all, convert traffic to sales. They easily show results and ROI. Except when they don't.
In the same passionate, street-wise style readers have come to expect, Gary Vaynerchuk is on a mission to improve marketers' right hooks by changing the way they fight to make their customers happy, and ultimately to compete. Thanks to the massive change and proliferation in social media platforms in the last four years, the winning combination of jabs and right hooks is different now. Communication is still key, but context matters more than ever. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices-content tailor-made for Facebook, YouTube, Instagram, Pinterest, Twitter, and Tumblr. A mash-up of the best elements of Crush It! and The Thank You Economy with a 2013 spin, here is a blueprint to social media marketing strategies that really works. less Marvin LiaoMy list would be (besides the ones I mentioned in answer to the previous question) both business & Fiction/Sci-Fi and ones I personally found helpful to myself. The business books explain just exactly how business, work & investing are in reality & how to think properly & differentiate yourself. On the non-business side, a mix of History & classic fiction to understand people, philosophy to make... (Source)
Bill WidmerIn general, I recommend Rich Dad Poor Dad by Robert Kiyosaki to learn more about assets and liability and how to view money. (Source)
Sa ElThis book started everything for me and put me on a path to a rich mindset, it helped me understand that dreaming wasn't enough, you had to actually place that dream into reality if you ever want to achieve it. (Source)
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