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Yaro Starak's Top Book Recommendations

Want to know what books Yaro Starak recommends on their reading list? We've researched interviews, social media posts, podcasts, and articles to build a comprehensive list of Yaro Starak's favorite book recommendations of all time.

1
The New York Times bestselling author and social media expert returns with hard-won advice on how to connect with customers and beat the competition by mastering social media marketing

When managers and marketers outline their social media strategies, they often plan for the "right hook"-their next highly anticipated sale or campaign that's going to put the competition out for the count. Even companies committed to jabbing-patiently engaging with customers to build the relationships so crucial to successful social media campaigns-still yearn to land the powerful, bruising...
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Marvin LiaoMy list would be (besides the ones I mentioned in answer to the previous question) both business & Fiction/Sci-Fi and ones I personally found helpful to myself. The business books explain just exactly how business, work & investing are in reality & how to think properly & differentiate yourself. On the non-business side, a mix of History & classic fiction to understand people, philosophy to make... (Source)

Bill WidmerIn general, I recommend Rich Dad Poor Dad by Robert Kiyosaki to learn more about assets and liability and how to view money. (Source)

Sa ElThis book started everything for me and put me on a path to a rich mindset, it helped me understand that dreaming wasn't enough, you had to actually place that dream into reality if you ever want to achieve it. (Source)

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2

The Richest Man in Babylon

This hardcover edition is cleanly formatted for easy reading. 12 point Garamond, 1.25 spacing. The Richest Man in Babylon is a timeless classic, revealing the secrets to making money and keeping it. This inspirational book is hailed as the greatest of books on finances. It unveils the secrets to wealth, providing priceless suggestions, advice, unforgettable parables, financial problem-solving tools, and invaluable information which will get you on your way to riches. The book to read for all who want financial success. less

Daymond John[Daymond John said this is one of his most-recommended books.] (Source)

Grant CardoneThis book emphasized the need to get reliable income streams and to never ever confuse your necessary expenses with the things you want. It’s a timeless classic that every school in America should have in their curriculum. (Source)

David Heinemeier HanssonThis is a 1920s classic version of How To Get Rich. The ancestor of all the pale imitations, like Rich Dad/Poor Dad, that came since. And while I scoffed at plenty of the allegories from ancient Babylon that presents the lessons, it was still a neat package. And at least ancient Babylon is a more interesting backdrop for teaching lessons about money than some suburban house flipper. I ended up... (Source)

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3
One Ring to rule them all, One Ring to find them, One Ring to bring them all and in the darkness bind them

In ancient times the Rings of Power were crafted by the Elven-smiths, and Sauron, the Dark Lord, forged the One Ring, filling it with his own power so that he could rule all others. But the One Ring was taken from him, and though he sought it throughout Middle-earth, it remained lost to him. After many ages it fell by chance into the hands of the hobbit Bilbo Baggins.

From Sauron's fastness in the Dark Tower of Mordor, his power spread far and wide. Sauron gathered...
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Recommended by Reid Hoffman, Elon Musk, Alan Lee, and 13 others.

Reid Hoffman[The book] that I’ve most often read. (Source)

Elon MuskAs a boy in Pretoria, Musk was un dersized and picked upon, a smart-aleck known as Muskrat. In his loneliness, he read a lot of fantasy and science fiction. “The heroes of the books I read, ‘The Lord of the Rings’ and the ‘Foundation’ series, always felt a duty to save the world,” he told me. (Source)

Alan LeeHis alternative world and mythological system is totally coherent–it’s a fantastic gift that he has given us. (Source)

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4
In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.

In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike’s annual sales top $30...
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Bill GatesThis memoir, by the co-founder of Nike, is a refreshingly honest reminder of what the path to business success really looks like: messy, precarious, and riddled with mistakes. I’ve met Knight a few times over the years. He’s super nice, but he’s also quiet and difficult to get to know. Here Knight opens up in a way few CEOs are willing to do. I don’t think Knight sets out to teach the reader... (Source)

Warren BuffettThe best book I read last year. Phil is... a gifted storyteller. (Source)

Andre AgassiI've known Phil Knight since I was a kid, but I didn't really know him until I opened this beautiful, startling, intimate book. And the same goes for Nike. I've worn the gear with pride, but I didn't realize the remarkable saga of innovation and survival and triumph that stood behind every swoosh. Candid, funny, suspenseful, literary - this is a memoir for people who love sport, but above all... (Source)

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5

Think and Grow Rich

One of the most popular personal development and self-improvement books of all time, Think and Grow Rich has sold over 100 million copies worldwide since its first publication during the Great Depression. In this hardcover edition, Napoleon Hill presents a "Philosophy of Achievement" in 13 principles drawn from the success stories of such greats as Andrew Carnegie, Henry Ford, Thomas Edison, and other millionaires of his time.

Think and Grow Rich reveals the secrets that can bring you fortune. By suppressing negative thoughts and keeping your focus on...
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Daymond JohnThe main takeaway from [this book] was goal-setting. It was the fact that if you don't set a specific goal, then how can you expect to hit it? (Source)

Mark Moses[ listing the books that had the biggest impact on him] (Source)

Sa ElAnother book all about how to obtain financial success by changing how you think and how to change your actions based on that thinking pattern, mindset is the first thing that must change if you want to build a business. (Source)

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6

Steve Jobs

From the author of the bestselling biographies of Benjamin Franklin and Albert Einstein, this is the exclusive, New York Times bestselling biography of Apple co-founder Steve Jobs.

Based on more than forty interviews with Jobs conducted over two years—as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues—Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal...
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Elon MuskQuite interesting. (Source)

Bill Gates[On Bill Gates's reading list in 2012.] (Source)

Gary VaynerchukI've read 3 business books in my life. If you call [this book] a business book. (Source)

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7

Foundation (Foundation, #1)

For twelve thousand years the Galactic Empire has ruled supreme. Now it is dying. But only Hari Seldon, creator of the revolutionary science of psychohistory, can see into the future -- to a dark age of ignorance, barbarism, and warfare that will last thirty thousand years. To preserve knowledge and save mankind, Seldon gathers the best minds in the Empire -- both scientists and scholars -- and brings them to a bleak planet at the edge of the Galaxy to serve as a beacon of hope for a future generations. He calls his sanctuary the Foundation.

But soon the fledgling Foundation finds...
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Recommended by Elon Musk, Adam Gazzaley, Amy Webb, and 10 others.

Elon MuskIn terms of sci-fi books, I think Isaac Asimov is really great. I like the Foundation series, probably one of the all-time best. (Source)

Adam GazzaleyLife-changing for me as a kid, and have still read it multiple times throughout my life. (Source)

Amy WebbAsimov was a masterful fringe thinker, and this first book in the Foundation series shows just how attuned he was to possible and plausible future scenarios. Although it’s 50 years old, Foundation is especially provocative reading given our current state of world affairs — in order to save humankind and the vast knowledge we have accumulated, the main character gathers the smartest thinkers and... (Source)

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8

Open

From Andre Agassi, one of the most beloved athletes in history and one of the most gifted men ever to step onto a tennis court, a beautiful, haunting autobiography.

Agassi’s incredibly rigorous training begins when he is just a child. By the age of thirteen, he is banished to a Florida tennis camp that feels like a prison camp. Lonely, scared, a ninth-grade dropout, he rebels in ways that will soon make him a 1980s icon. He dyes his hair, pierces his ears, dresses like a punk rocker. By the time he turns pro at sixteen, his new look promises to change tennis forever, as does his...
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Recommended by Bill Gates, Yaro Starak, Ian Cassel, and 11 others.

Bill Gates[On Bill Gates's reading list in 2011.] (Source)

Yaro StarakI don’t just read business biographies. I’m a huge tennis fan, so I’ve read a lot of tennis biographies: John McEnroe, Pete Sampras, Andre Agassi, Scott Draper, Rod Laver. There’s so many I’ve read over the years, Jimmy Connors, great, I love it because I love reading the “behind the scenes” stories, the more “soap opera” aspect of tennis, I guess it’s a little bit like my soap opera sometimes. (Source)

Ian CasselSuch an amazing book https://t.co/IbVT7G9LDY (Source)

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9

Sapiens

A Brief History of Humankind

100,000 years ago, at least six human species inhabited the earth. Today there is just one. Us. Homo sapiens.

How did our species succeed in the battle for dominance? Why did our foraging ancestors come together to create cities and kingdoms? How did we come to believe in gods, nations and human rights; to trust money, books and laws; and to be enslaved by bureaucracy, timetables and consumerism? And what will our world be like in the millennia to come?

In Sapiens, Dr Yuval Noah Harari spans the whole of human history, from the very first humans to walk the...
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Richard BransonOne example of a book that has helped me to #ReadToLead this year is Sapiens: A Brief History of Humankind by Yuval Noah Harari. While the book came out a few years ago now, I got around to it this year, and am very glad I did. I’ve always been fascinated in what makes humans human, and how people are constantly evolving, changing and growing. The genius of Sapiens is that it takes some daunting,... (Source)

Reid HoffmanA grand theory of humanity. (Source)

Barack Obamaeval(ez_write_tag([[250,250],'theceolibrary_com-leader-2','ezslot_7',164,'0','1'])); Fact or fiction, the president knows that reading keeps the mind sharp. He also delved into these non-fiction reads. (Source)

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10

Ultimate Sales Machine

Noah KaganA few months ago, I was drinking a Noah’s Mill whiskey (cute) with my good buddy Brian Balfour and talking about life... During the conversation, we got on the topic of books that changed our lives. I want to share them with you. I judge a book's success if a year later I'm still using at least 1 thing from the book. (Source)

Yaro StarakI’ve just been wrapping up a book by Chet Holmes “The Ultimate Sales Machine”. He was a really well known and very respected sales and marketing guy, especially for sales and sales is not my strong point so the book, on some levels, has been a reminder of what is important in sales. (Source)

Ola OlusogaLike Charlie Munger once said: “I’ve long believed that a certain system - which almost any intelligent person can learn - works way better than the systems most people use [to understand the world]. What you need is a latticework of mental models in your head. And, with that system, things gradually fit together in a way that enhances cognition. Just as multiple factors shape every system,... (Source)

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Don't have time to read Yaro Starak's favorite books? Read Shortform summaries.

Shortform summaries help you learn 10x faster by:

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  • Cutting out the fluff: you focus your time on what's important to know
  • Interactive exercises: apply the book's ideas to your own life with our educators' guidance.
11
Supermodel and super CEO of our time Tyra Banks and her mother Carolyn show readers why when you kick perfection to the curb and showcase your unique beauty ain't nobody gonna stop you!


In Perfect Is Boring, Tyra Banks and her mother, Carolyn, get raw, real and cray-in-a-good-way as they share what they've learned on Tyra's journey from insecure preteen to supermodel and entrepreneurial powerhouse. Though she'll be the first to tell you she is not her daughter's best friend--'cause she ain't that kinda mama!--there's no doubt that Carolyn's signature mix of...
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Recommended by Richard Branson, Yaro Starak, and 2 others.

Richard BransonPerfect is boring and you can always learn a lot from your mum! Completely agree @TyraBanks and can’t wait to read about your fascinating journey from supermodel to super-entrepreneur in your new book https://t.co/1DvBh3BF3l https://t.co/2FjoEhRIXS (Source)

Yaro StarakTo tell you that I downloaded a Tyra Banks book surprises me but I really enjoyed the interview and Tyra was a lot of fun and I thought it would come through really well in the audiobook which it did, because Tyra and her mother actually read the audiobook. (Source)

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12

Gretchen RubinI copied Franklin in my own book. He believed that we all could determinately sit down and come up with practical steps to make changes in our life. He identified 13 virtues that he wanted to imbue in himself and made a weekly chart to help him track his daily progress. I copied my resolutions chart from him. (Source)

Cory Booker[The author] didn’t mean to write his autobiography. He wanted to write a note to his family about what he’d learned in his experiments. (Source)

Brandon StantonOne of the very first books that I read. (Source)

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13

The Hobbit

Bilbo Baggins is a hobbit who enjoys a comfortable, unambitious life, rarely traveling any farther than his pantry or cellar. But his contentment is disturbed when the wizard Gandalf and a company of dwarves arrive on his doorstep one day to whisk him away on an adventure. They have launched a plot to raid the treasure hoard guarded by Smaug the Magnificent, a large and very dangerous dragon. Bilbo reluctantly joins their quest, unaware that on his journey to the Lonely Mountain he will encounter both a magic ring and a frightening creature known as Gollum.
(back cover)
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Richard BransonToday is World Book Day, a wonderful opportunity to address this #ChallengeRichard sent in by Mike Gonzalez of New Jersey: Make a list of your top 65 books to read in a lifetime. (Source)

Cressida CowellThe Hobbit is such a richly imagined fantasy that, especially as a child, you can live in it. It is so completely immersive. (Source)

Lev GrossmanFirst up, The Hobbit, or There and Back Again, by JRR Tolkien. But you knew I was going to say that. This one book, which was published in 1937, defined so many variables for the fantasy tradition that are still in place today. Tolkien’s extraordinary achievement was to recover the epic landscapes of Anglo-Saxon myth, bring them back to life, and then to take us through them on foot, so we could... (Source)

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14
E-Myth \ 'e-,'mith\ n 1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work of a business can successfully run a business that does that technical work

Voted #1 business book by Inc. 500 CEOs.

An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points...
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Dave Ramsey[Dave Ramsey recommended this book on his website.] (Source)

Timothy FerrissAfter reading The E-Myth Revisited by Michael Gerber and The 80/20 Principle by Richard Koch, I decided that extreme questions were the forcing function I needed. (Source)

Brian ScudamoreThe book that’s had the biggest impact on me is The E-Myth by Michael Gerber (I even wrote about it in my own book). I read it front to back, then reread it right away. Gerber takes you through every step of a running a business from start to finish, and shows you what you need to make it successful. I read it when I was looking to take 1-800-GOT-JUNK? to the next level, and I had an epiphany:... (Source)

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15
The definitive story of Amazon.com, one of the most successful companies in the world, and of its driven, brilliant founder, Jeff Bezos.

Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now. Brad Stone enjoyed unprecedented access to current and...
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Doug McMillon[I read and give this book because] you need to understand what you’re up against. (Source)

Santiago BasultoI love to read biographies and stories of companies. Hatching Twitter is a really good book, and if you’re into that sort of books, bios of Steve Jobs (by Isaacson) or Jeff Bezos are great too. (Source)

Tracy DiNunzioIt's a great book and especially for people starting out. (Source)

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16

Michael Jordan

The Life

The definitive biography of a legendary athlete

The Shrug. The Shot. The Flu Game. Michael Jordan is responsible for sublime moments so ingrained in sports history that they have their own names. When most people think of him, they think of his beautiful shots with the game on the line, his body totally in sync with the ball -- hitting nothing but net.

But for all his greatness, this scion of a complex family from North Carolina's Coastal Plain has a darker side: he's a ruthless competitor and a lover of high stakes. There's never been a biography that...
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Recommended by Yaro Starak, and 2 others.

Yaro StarakMichael Jordan and Phil Knight, the Nike founder, two different biographies, those were great. See, Michael Jordan’s was really really quite good and doesn’t seem to get talked about as much but it’s nice and solid. (Source)

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17

The Neverending Story

This epic work of the imagination has captured the hearts of millions of readers worldwide since it was first published more than a decade ago. Its special story within a story is an irresistible invitation for readers to become part of the book itself. And now this modern classic and bibliophile's dream is available in hardcover again.

The story begins with a lonely boy named Bastian and the strange book that draws him into the beautiful but doomed world of Fantastica. Only a human can save this enchanted place by giving its ruler, the Childlike Empress, a new name. But the...
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Recommended by Jamie Grayson, Yaro Starak, and 2 others.

Jamie Grayson@frigay13 Boys. My love is very deep for this book & film. This is a painting I have. https://t.co/x7crDkEuFu (Source)

Yaro StarakDuring the early days of my life, my mother read to me the classics, like “The Hobbit”, “The Lord of the Rings”, Enid Blyton, “The Land of the Faraway Tree”, “The Narnia Chronicles”, “The Neverending Story” . All these books were really important to me as a kid and they became just as important to me as an adult because I read through most of them again, for example (obviously) The Lord of the... (Source)

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18

The One Minute Millionaire

The Enlightened Way to Wealth

Would you like to know the secrets to making all the money you’ll ever want?

Now, two mega-bestselling authors with decades of experience in teaching people how to achieve extraordinary wealth and success share their secrets. Mark Victor Hansen, cocreator of the phenomenal Chicken Soup for the Soul series, and Robert G. Allen, one of the world’s foremost financial experts, have helped thousands of people become millionaires. Now it’s your turn.

Is it possible to make a million dollars in only one minute? The answer just might surprise you. The One Minute...
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Recommended by Yaro Starak, and 1 others.

Yaro StarakWhat I love about it: it was written as two books, so on the left side of the pages was a story and on the right side was the kind of “how to steps” that you can learn from the story, so you could kind of read it both at the same time or read one that the other. You get the narrative and you get the how-to, so that was clever, sort of a smart way to make a book, but why I found it so powerful it... (Source)

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19

The Lion, the Witch and the Wardrobe (Chronicles of Narnia, #1)

Narnia...the land beyond the wardrobe door, a secret place frozen in eternal winter, a magical country waiting to be set free.

Lucy is the first to find the secret of the wardrobe in the professor's mysterious old house. At first her brothers and sister don't believe her when she tells of her visit to the land of Narnia. But soon Edmund, then Peter and Susan step through the wardrobe themselves. In Narnia they find a country buried under the evil enchantment of the White Witch. When they meet the Lion Aslan, they realize they've been called to a great adventure and bravely join the...
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Chris AndersonAs a child, they exploded my imagination. (Source)

Lev GrossmanYou win some Turkish delight. Everyone knows Lewis’s Narnia books are a foundational work of the modern fantastic. But I don’t think Lewis gets enough credit for his craft as a writer. Those books are deceptively simple. Look at the way he constructed the opening of The Lion, the Witch and the Wardrobe. He puts the shadows of the war in the background, the excitement of a new house in the country... (Source)

Chris AndersonAs a child, they exploded my imagination. (Source)

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20
Living the 80/20 Way enables anyone to get extraordinary results without extraordinary effort.Acclaimed entrepreneur and author Richard Koch changed the face of the business world with The 80/20 Principle. In Living the 80/20 Way, a self-help bestseller, he returns to show how working and worrying less can transform our personal lives.

Koch takes the widely renowned 80/20 principle and shows how in today's cluttered and stressful world, working out the few things that are really important, and the few methods that will give us those things, leads...
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Recommended by Yaro Starak, and 1 others.

Yaro StarakOther books that came along that were important to me, one of the really important ones was “Living the 80/20 Way”, by Richard Koch that became a really important foundation principle long before guys like Tim Ferriss started to make it mainstream as well, so that book had a huge impact, I wrote an article on my blog about it in the first year of my blog and it’s something that’s been part of my... (Source)

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Don't have time to read Yaro Starak's favorite books? Read Shortform summaries.

Shortform summaries help you learn 10x faster by:

  • Being comprehensive: you learn the most important points in the book
  • Cutting out the fluff: you focus your time on what's important to know
  • Interactive exercises: apply the book's ideas to your own life with our educators' guidance.
21
About the Book: The Toyota Way to Lean Leadership Despite the fact that companies worldwide have adopted Lean production, none has sustained the same levels of excellence as Toyota. Why? Leadership. In The Toyota Way to Lean Leadership, Jeffrey Liker and Gary L. Convis, a former Executive Vice President at Toyota, help executives and senior managers get employees to refocus their efforts-from simply performing their singular function to delivering value across all functions. Case studies from Toyota clearly illustrate the methods that create powerful, effective Lean leadership. Contents... more
Recommended by Yaro Starak, and 1 others.

Yaro StarakOne of the books I got a lot out of and I haven’t mentioned yet is called “The Toyota Way” which is a book that essentially looks at the Toyota car manufacturing process and why it was so revolutionary, talking about some concepts like kaizen and theory of constraints that came out of that process that Toyota developed and the book about it will give you such an insight into manufacturing, but... (Source)

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22

Balls

Recommended by Yaro Starak, and 1 others.

Yaro StarakI don’t just read business biographies. I’m a huge tennis fan, so I’ve read a lot of tennis biographies: John McEnroe, Pete Sampras, Andre Agassi, Scott Draper, Rod Laver. There’s so many I’ve read over the years, Jimmy Connors, great, I love it because I love reading the “behind the scenes” stories, the more “soap opera” aspect of tennis, I guess it’s a little bit like my soap opera sometimes. (Source)

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23

Rod Laver

An Autobiography

Rod Laver's memoir is the inspiring story of how a diminutive, left-handed, red-headed country boy from Rockhampton, Australia became one of sports' greatest champions. Rod was a dominant force in world tennis for almost two decades. In 1962, Rod became the second man to win the Grand Slam—that is, winning the Australian, French, Wimbledon, and US titles in a single calendar year. In 1969, he won it again, becoming the only player ever to win the Grand Slam twice. Away from on-court triumphs, Rod also movingly writes about the life-changing stroke he suffered in 1998, and of his beloved wife... more
Recommended by Yaro Starak, and 1 others.

Yaro StarakI don’t just read business biographies. I’m a huge tennis fan, so I’ve read a lot of tennis biographies: John McEnroe, Pete Sampras, Andre Agassi, Scott Draper, Rod Laver. There’s so many I’ve read over the years, Jimmy Connors, great, I love it because I love reading the “behind the scenes” stories, the more “soap opera” aspect of tennis, I guess it’s a little bit like my soap opera sometimes. (Source)

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24
Scott Draper's entire sporting career was not what he expected. Never did he think his toughest opponents would include obsessive compulsive disorder and the cystic fibrosis he watched his wife Kellie die from in 1998, leaving him a widower at age 25. He never expected to play for two years in a fog of grief. Scott lost his motivation to play tennis, ate and drank too much, and finally began working through his grief on the golf course. Several years on, Scott is a new man. He's found love and married again, and retired from tennis after winning the mixed doubles at the 2005 Australian Open... more
Recommended by Yaro Starak, and 1 others.

Yaro StarakI don’t just read business biographies. I’m a huge tennis fan, so I’ve read a lot of tennis biographies: John McEnroe, Pete Sampras, Andre Agassi, Scott Draper, Rod Laver. There’s so many I’ve read over the years, Jimmy Connors, great, I love it because I love reading the “behind the scenes” stories, the more “soap opera” aspect of tennis, I guess it’s a little bit like my soap opera sometimes. (Source)

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25

A Champion's Mind

Lessons from a Life in Tennis

Pete Sampras is arguably the greatest tennis player ever, a man whose hard-nosed work ethic led to an unprecedented number one world ranking for 286 weeks, and whose prodigious talent made possible a record-setting fourteen Grand Slam titles. While his more vocal rivals sometimes grabbed the headlines, Pete always preferred to let his racket do the talking.

Until now.

In A Champion’s Mind, the tennis great who so often exhibited visible discomfort with letting people “inside his head” finally opens up. An athletic prodigy, Pete resolved from his earliest playing...
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Recommended by Bill Gates, Yaro Starak, and 2 others.

Bill Gates[On Bill Gates's reading list in 2011.] (Source)

Yaro StarakI don’t just read business biographies. I’m a huge tennis fan, so I’ve read a lot of tennis biographies: John McEnroe, Pete Sampras, Andre Agassi, Scott Draper, Rod Laver. There’s so many I’ve read over the years, Jimmy Connors, great, I love it because I love reading the “behind the scenes” stories, the more “soap opera” aspect of tennis, I guess it’s a little bit like my soap opera sometimes. (Source)

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26

You Cannot Be Serious

John McEnroe stunned the tennis elite when he came out of nowhere to make the Wimbledon semifinals at the age of 18 - and just a few years later, he was ranked number one in the world. You Cannot Be Serious is McEnroe at his most personal, a no-holds-barred examination of Johnny Mac, the kid from Queens, and his "wild ride" through the world of professional tennis at a boom time when players were treated like rock stars.

Here he candidly explores the roots of his famous on-court explosions; his ambivalence toward the sport that made him famous; his adventures (and...
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Recommended by Yaro Starak, and 1 others.

Yaro StarakI don’t just read business biographies. I’m a huge tennis fan, so I’ve read a lot of tennis biographies: John McEnroe, Pete Sampras, Andre Agassi, Scott Draper, Rod Laver. There’s so many I’ve read over the years, Jimmy Connors, great, I love it because I love reading the “behind the scenes” stories, the more “soap opera” aspect of tennis, I guess it’s a little bit like my soap opera sometimes. (Source)

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27
A unique expose of the Cadbury story, providing an unprecedented insight into the makings of an iconic brand. Cadbury's Puple Reign for the first time tells the in-depth story and definitive history of the Cadbury brand, and how it came to be the world's pre-eminent chocolate brand. It presents a no holds barred account of the rollercoaster ride the organization has experienced that has, ultimately, led to its success. It is a story of endurance, where, in the UK, Cadbury is a clear market leader.

This fascinating journey that has been the history of Cadbury makes it an...
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Recommended by Yaro Starak, and 1 others.

Yaro StarakLots of other stories. Like, I read the Hershey story, how Hershey’s got started. I read the Cadbury story about the Cadbury chocolates got started. As you can see, there’s a bit of a trend here: coffee and chocolate with Starbucks. (Source)

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Recommended by Yaro Starak, and 1 others.

Yaro StarakLots of other stories. Like, I read the Hershey story, how Hershey’s got started. I read the Cadbury story about the Cadbury chocolates got started. As you can see, there’s a bit of a trend here: coffee and chocolate with Starbucks. I read about how Napster got started and crashed and burned. (Source)

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29
The children can't believe their eyes when they find themselves in the Land of Dreams, where planes become rocking horses and muffins turn into kittens - it's their most surprising adventure yet! less
Recommended by Yaro Starak, and 1 others.

Yaro StarakDuring the early days of my life, my mother read to me the classics, like “The Hobbit”, “The Lord of the Rings”, Enid Blyton, “The Land of the Faraway Tree”, “The Narnia Chronicles”, “The Neverending Story” . All these books were really important to me as a kid and they became just as important to me as an adult because I read through most of them again, for example (obviously) The Lord of the... (Source)

See more recommendations for this book...

30

50 Great e-Businesses and the Minds Behind Them

Creating profitable businesses on the internet is no mean feat and, as anyone who has watched the rise of eBay or Amazon knows, the web has forever changed the way we do business. Now the bestselling authors of 100 Great Businesses and the Minds Behind Them take a look at some of the smartest, most profitable internet businesses operating today, and reveal that whether big, small, local or on the other side of the planet, when it’s web business, it’s a small, fascinating world, with potentially limitless opportunities.



"With a heavy emphasis on Australia, this is...
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Recommended by Yaro Starak, and 1 others.

Yaro StarakThere is this great book in Australia called “50 Great e-Businesses and the Minds Behind Them”. It just had these short stories behind some of the websites I knew about, like realestate.com.au which is a big real-estate website in Australia and it talked about how that was founded and how a bunch of other sites were founded. (Source)

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31

GOOGLE STORY, THE (REV ED)

"Here is the story behind one of the most remarkable Internet successes of our time. Based on scrupulous research and extraordinary access to Google, the book takes you inside the creation and growth of a company whose name is a favorite brand and a standard verb recognized around the world. Its stock is worth more than General Motors’ and Ford’s combined, its staff eats for free in a dining room that used to be run by the Grateful Dead’s former chef, and its employees traverse the firm’s colorful Silicon Valley campus on scooters and inline skates.

The Google...
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Recommended by Yaro Starak, and 1 others.

Yaro StarakCertainly, hearing how Google started. It was called “The Google Story”, can’t remember the authors of that one. It’s quite an old book now, would probably need to be updated. (Source)

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32
When Pierre Omidyar launched a clunky website from a spare bedroom over Labor Day weekend of 1995, he wanted to see if he could use the Internet to create a perfect market. He never guessed his old-computer parts and Beanie Baby exchange would revolutionize the world of commerce.

Now, Adam Cohen, the only journalist ever to get full access to the company, tells the remarkable story of eBay's rise. He describes how eBay built the most passionate community ever to form in cyberspace and forged a business that triumphed over larger, better-funded rivals. And he explores the...
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Recommended by Ev Williams, Yaro Starak, and 2 others.

Yaro StarakI love hearing “behind the scenes” stories of what would eventually become very large companies that started as really small ideas in the mind of an individual, for example: hearing how EBay started by Pierre Omidyar. He built the website because he wanted to help his girlfriend sell PEZ toys online and that turned into this huge business. (Source)

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33
The name Hershey evokes many things: chocolate bars, the company town in Pennsylvania, one of America's most recognizable brands. But who was the man behind the name? In this compelling biography, Pulitzer Prize-winning journalist Michael D'Antonio gives us the real-life rags-to-riches story of Milton S. Hershey, a largely uneducated businessman whose idealistic sense of purpose created an immense financial empire, a town, and a legacy that lasts to this day.

Hershey, the son of a minister's daughter and an irresponsible father who deserted the family, began his career...
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Recommended by Yaro Starak, and 1 others.

Yaro StarakLots of other stories. Like, I read the Hershey story, how Hershey’s got started. I read the Cadbury story about the Cadbury chocolates got started. As you can see, there’s a bit of a trend here: coffee and chocolate with Starbucks. (Source)

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34
This is the remarkable behind-the-scenes story of the creation and growth of Airbnb, the online hotel platform that has become, in under a decade, the largest provider of accommodations in the world. At first just the whacky idea of co-founder CEO Brian Chesky, Airbnb has disrupted the $500 billion hotel industry, its $25.5 billion valuation is now equal to Hilton and larger than Marriott. Airbnb is beloved by the 80,000 million members of its host community and the travelers they shelter every night. And yet, even as it has blazed such an unexpected path, this is the first book solely... more

Reid Hoffmaneval(ez_write_tag([[250,250],'theceolibrary_com-large-mobile-banner-2','ezslot_5',164,'0','1'])); Gallagher captures the remarkable journey of Airbnb exceedingly well; she takes readers from its earliest and scrappiest days through becoming an enduring company with a brand beloved by millions around the world. (Source)

Charles DuhiggAn engrossing story of audacious entrepreneurism and big-industry disruption, The Airbnb Story is a tale for our times. (Source)

Tony HsiehLeigh Gallagher has written a compelling history of Airbnb’s journey from a crazy, it-will-never-work idea to becoming a totally disruptive force. (Source)

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35
Suppose you could ask God the most puzzling questions about existence - questions about love and faith, life and death, good and evil. Suppose God provided clear, understandable answers. It happened to Neale Donald Walsch. It can happen to you. You are about to have a conversation...

I have heard the crying of your heart. I have seen the searching of your soul. I know how deeply you have desired the Truth. In pain have you called out for it, and in joy. Unendingly have you beseeched Me. Show Myself. Explain Myself. Reveal Myself.

I am doing so here, in terms so plain,...
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Yaro StarakI’m always going through Neale Donald Walsch’s series called “Conversations with God”. He’s got 9 books in his dialogue series; I’m always going through one of them. I love “Conversations with God” from Neale Donald Walsch. (Source)

Stephen LewConversations with God by Neale Donald Walsch is the top of the list. This series of books brought simple and amazing insights, initially I thought it was just another category of religious books (given the titles), and I didn’t like the idea of subscribing to organised religions due to the limitation of perspectives. However, this book opened “doors of perceptions” for me, and I was peeled to... (Source)

Travis Brewer[Travis Brewer said this is one of his most-recommended books.] (Source)

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36

Unstoppable

My Life So Far

The rise, and fall, and rise again of tennis sensation Maria Sharapova

In the middle of the night, a father and his daughter step off a Greyhound bus in Florida and head straight to the Nick Bollettieri Tennis Academy. They ring the bell, though no one is expecting them. They don't speak English. They've arrived from Russia with only $700 and the conviction that this six-year-old will be the next tennis star. Surprisingly, they are right.

Young Maria Sharapova went on to become one of the best, most famous, and highest-paid athletes. At seventeen, she won...
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Recommended by Yaro Starak, Irina Botnari, and 2 others.

Yaro StarakMaria Sharapova, I have to add her to the list of tennis biographies I’ve read. (Source)

Irina BotnariI’m definitely a story-lover and maybe that’s why I like to read a lot of biographies. It’s fascinating to discover how people with different backgrounds, interests, businesses, careers have found solutions for various challenges from all areas of their life. Elon Musk, Andre Agassi, Phil Knight, Maria Sharapova, Arnold Schwarzenegger are only a few of good recent ones. A specific moment when I... (Source)

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37

Pour Your Heart Into It

The success of Starbucks Coffee Company is one of the most remarkable business stories in decades. Since 1987, it has grown from a single retail store on Seattle's waterfront to a company with more than 1,000 stores nationwide and a new one opening somewhere every business day. According to Fortune magazine, Starbucks "has changed everything . . . from our tastes to our language to the face of Main Street."

In Pour Your Heart Into It, Starbucks CEO Howard Schultz shares the passion, values, and inspiration that drive this fascinating company. Placing as much...
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Recommended by Yaro Starak, Jilliene Helman, and 2 others.

Yaro StarakThere were also more traditional books or businesses I read about, like the biography of Starbucks. It’s really more the biography of the CEO, Howard Schultz, a lot about him growing the Starbucks brand. Since I spent a lot of time writing in Starbucks cafés, that was an important company to me. (Source)

Jilliene HelmanI really, really like company biographies. They're just kind of the style of book that I've gotten really into. [...] I've read the Starbucks CEO book. (Source)

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38

Total Recall

My Unbelievably True Life Story

One of the most anticipated autobiographies of this generation, Arnold Schwarzenegger’s Total Recall is the candid story by one of the world’s most remarkable actors, businessmen, and world leaders.

Born in the small city of Thal, Austria, in 1947, Arnold Schwarzenegger moved to Los Angeles at the age of twenty-one. Within ten years, he was a millionaire businessman. After twenty years, he was the world’s biggest movie star. In 2003, he was elected governor of California and a household name around the world.

Chronicling his embodiment of the American Dream,...
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Yaro StarakI love really detailed biographies, the thick ones, like the Arnold Schwarzenegger one and also Steve Jobs, the one done a few years ago was nice and solid really goes into the details, I love those. They’ve always been really impactful, whether it’s an entrepreneur or an athlete or a well-known celebrity or expert or historical figure, those biographies have had a big impact on me as well and... (Source)

Irina BotnariI’m definitely a story-lover and maybe that’s why I like to read a lot of biographies. It’s fascinating to discover how people with different backgrounds, interests, businesses, careers have found solutions for various challenges from all areas of their life. Elon Musk, Andre Agassi, Phil Knight, Maria Sharapova, Arnold Schwarzenegger are only a few of good recent ones. A specific moment when I... (Source)

Michael HerrmannSchwarzenegger's autobiography. Very interesting as well. He's a true self-made man. (Source)

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39
Global business icon Richard Branson has written many books, but none have been more popular than his first memoir, 1998's Losing My Virginity. Now he's finally publishing his second volume of memoirs, covering all of his fascinating ups and downs of the past two decades.

In the two decades since Richard Branson wrote Losing My Virginity, his life and company have changed significantly. Now he brings his life story up to date, including all the successes and failures of ventures such as Virgin Galactic. He also shares his personal, intimate thoughts on...
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Recommended by Yaro Starak, Madalina Uceanu, and 2 others.

Yaro StarakRichard Branson, another guy with his second bio came out just recently, sort of like the part II of his life, the next 20 years. I grabbed that because his bio… I should actually go back and answer your first and second question about biggest impact and “Losing My Virginity” by Richard Branson was a huge one back in the late 90s for me, more about big thinking. The guy is crazy and I would never... (Source)

Madalina UceanuI would recommend any biographies of business people, but definitely I would have on the list any of Richard Branson's books. That should cover a better business and mentality understanding. (Source)

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40
Tony Robbins has coached and inspired more than 50 million people from over 100 countries. More than 4 million people have attended his live events. Oprah Winfrey calls him super-human. Now for the first time - in his first book in two decades - he's turned to the topic that vexes us all: How to secure financial freedom for ourselves and our families.

Based on extensive research and one-on-one interviews with more than 50 of the most legendary financial experts in the world - from Carl Icahn and Warren Buffett, to Ray Dalio and Steve Forbes - Tony Robbins has created a...
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Naveen Jain(Note: when asked what five books he'd recommend to young people interested in reaching for the moon and beyond) The books I mentioned previously – Abundance by Peter Diamandis, Life at the Speed of Light by Craig Venter and How Will You Measure Your Life? by Clayton M. Christensen, James Allworth, and Karen Dillon. Additionally Money Master the Game: 7 Simple Steps to Financial Freedom by Tony... (Source)

Jochen SiepmannQuestion: What books had the biggest impact on you? Perhaps changed the way you see things or dramatically changed your career path. Answer: Rich Dad, Poor Dad (Robert Kiyosaki) Money, Master The Game (Anthony Robbins) Secrets Of The Millionaire Mind (T Harv Eker) (Source)

Yaro StarakI know about Ray Dalio because he was mentioned in Tony Robbins’ book “Money Master the Game”, the book I went through a couple of years ago, another finance book, a great one. And Tony really gave a lot of props to Ray Dalio so when his book came out and all these other people made me aware of it, I downloaded the audiobook as well, so that’s by far the most common way. (Source)

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41
"Oh, screw it, let's do it."

That's the philosophy that has allowed Richard Branson, in slightly more than twenty-five years, to spawn so many successful ventures. From the airline business (Virgin Atlantic Airways), to music (Virgin Records and V2), to cola (Virgin Cola), to retail (Virgin Megastores), and nearly a hundred others, ranging from financial services to bridal wear, Branson has a track record second to none.

Losing My Virginity is the unusual, frequently outrageous autobiography of one of the great business geniuses of our time. When Richard Branson...
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Yaro StarakRichard Branson, another guy with his second bio came out just recently, sort of like the part II of his life, the next 20 years. I grabbed that because his bio… I should actually go back and answer your first and second question about biggest impact and “Losing My Virginity” by Richard Branson was a huge one back in the late 90s for me, more about big thinking. The guy is crazy and I would never... (Source)

Holger SeimWhen it comes to biographies I particularly like Losing My Virginity. (Source)

Robin SharmaI encourage you to read his autobiography “Losing My Virginity” as well as his book “Business Stripped Bare” if you haven’t gone through them yet. Uber-inspiring. For people who want to become Remarkable Entrepreneurs – and express their absolute best. (Source)

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Don't have time to read Yaro Starak's favorite books? Read Shortform summaries.

Shortform summaries help you learn 10x faster by:

  • Being comprehensive: you learn the most important points in the book
  • Cutting out the fluff: you focus your time on what's important to know
  • Interactive exercises: apply the book's ideas to your own life with our educators' guidance.